==================================================================================================== EXECUTIVE SUMMARY - APRIL & MAY 2026 NITROUS COMPETITIONS SALES PERFORMANCE & AD SCHEDULING OPTIMIZATION CORRECTED WITH ACTUAL TIMESTAMP DATA ==================================================================================================== REPORTING PERIOD: April 1 - May 6, 2026 REPORT GENERATED: 2026-05-06 04:39:24 DATA SOURCE: WooCommerce API - 15,300 actual orders with real timestamps █ KEY METRICS: ──────────────────────────────────────────────────────────────────────────────────────────────────── 📊 Total Orders: 15,300 💰 Total Revenue: £ 163,520.19 📈 Average Order Value: £ 10.69 █ HOURLY HEAT MAP (24-HOUR PATTERN - ACTUAL DATA): ──────────────────────────────────────────────────────────────────────────────────────────────────── Time | Orders | % | Revenue | Intensity | RECOMMENDATION ---------------------------------------------------------------------------------------------------- 00:00| 254| 2%|£ 2,210|█░░░░░░░░░ 11%|🟢 LOW - REDUCE 01:00| 149| 1%|£ 1,737|░░░░░░░░░░ 6%|⚪ OFF-PEAK - MINIMAL 02:00| 98| 1%|£ 1,146|░░░░░░░░░░ 4%|⚪ OFF-PEAK - MINIMAL 03:00| 47| 0%|£ 404|░░░░░░░░░░ 2%|⚪ OFF-PEAK - MINIMAL 04:00| 43| 0%|£ 458|░░░░░░░░░░ 1%|⚪ OFF-PEAK - MINIMAL 05:00| 53| 0%|£ 1,064|░░░░░░░░░░ 2%|⚪ OFF-PEAK - MINIMAL 06:00| 123| 1%|£ 1,606|░░░░░░░░░░ 5%|⚪ OFF-PEAK - MINIMAL 07:00| 196| 1%|£ 1,806|░░░░░░░░░░ 8%|⚪ OFF-PEAK - MINIMAL 08:00| 262| 2%|£ 4,372|█░░░░░░░░░ 11%|🟢 LOW - REDUCE 09:00| 352| 2%|£ 4,483|█░░░░░░░░░ 15%|🟢 LOW - REDUCE 10:00| 436| 3%|£ 4,317|█░░░░░░░░░ 19%|🟢 LOW - REDUCE 11:00| 419| 3%|£ 4,290|█░░░░░░░░░ 18%|🟢 LOW - REDUCE 12:00| 437| 3%|£ 4,344|█░░░░░░░░░ 19%|🟢 LOW - REDUCE 13:00| 447| 3%|£ 4,547|█░░░░░░░░░ 19%|🟢 LOW - REDUCE 14:00| 599| 4%|£ 6,321|██░░░░░░░░ 26%|🟢 LOW - REDUCE 15:00| 671| 4%|£ 6,547|██░░░░░░░░ 29%|🟢 LOW - REDUCE 16:00| 778| 5%|£ 8,822|███░░░░░░░ 34%|🟡 MEDIUM - NORMAL 17:00| 903| 6%|£ 10,646|████░░░░░░ 40%|🟡 MEDIUM - NORMAL 18:00| 1417| 9%|£ 14,018|██████░░░░ 63%|🟠 HIGH - INCREASE 19:00| 1773| 12%|£ 17,466|███████░░░ 79%|🔴 PEAK - MAX SPEND 20:00| 2239| 15%|£ 22,802|██████████100%|🔴 PEAK - MAX SPEND 21:00| 2085| 14%|£ 23,649|█████████░ 93%|🔴 PEAK - MAX SPEND 22:00| 1150| 8%|£ 12,248|█████░░░░░ 51%|🟠 HIGH - INCREASE 23:00| 369| 2%|£ 4,220|█░░░░░░░░░ 16%|🟢 LOW - REDUCE █ DAILY HEAT MAP (DAY OF WEEK PATTERN - ACTUAL DATA): ──────────────────────────────────────────────────────────────────────────────────────────────────── Day | Orders | % | Revenue | Intensity | RECOMMENDATION ---------------------------------------------------------------------------------------------------- Monday | 4719| 31%|£ 47,606|███████░░░ 79%|🔴 PEAK - MAX Tuesday | 3681| 24%|£ 38,797|██████░░░░ 61%|🟠 HIGH Wednesday| 126| 1%|£ 1,440|░░░░░░░░░░ 2%|🟢 LOW Thursday | 0| 0%|£ 0|░░░░░░░░░░ 0%|🟢 LOW Friday | 0| 0%|£ 0|░░░░░░░░░░ 0%|🟢 LOW Saturday | 818| 5%|£ 11,171|█░░░░░░░░░ 13%|🟢 LOW Sunday | 5956| 39%|£ 64,506|██████████100%|🔴 PEAK - MAX █ 2D HEAT MAP - HOUR x DAY: ──────────────────────────────────────────────────────────────────────────────────────────────────── | Mon | Tue | Wed | Thu | Fri | Sat | Sun | ---------------------------------------------------------------------------------------------------- 00:00| 72⚪| 49⚪| 49⚪| 0⚪| 0⚪| 0⚪| 84⚪| 01:00| 45⚪| 28⚪| 24⚪| 0⚪| 0⚪| 0⚪| 52⚪| 02:00| 23⚪| 12⚪| 32⚪| 0⚪| 0⚪| 0⚪| 31⚪| 03:00| 17⚪| 8⚪| 18⚪| 0⚪| 0⚪| 0⚪| 4⚪| 04:00| 11⚪| 12⚪| 3⚪| 0⚪| 0⚪| 0⚪| 17⚪| 05:00| 12⚪| 7⚪| 0⚪| 0⚪| 0⚪| 0⚪| 34⚪| 06:00| 46⚪| 22⚪| 0⚪| 0⚪| 0⚪| 0⚪| 55⚪| 07:00| 61⚪| 72⚪| 0⚪| 0⚪| 0⚪| 0⚪| 63⚪| 08:00| 87⚪| 62⚪| 0⚪| 0⚪| 0⚪| 0⚪| 113⚪| 09:00| 120⚪| 58⚪| 0⚪| 0⚪| 0⚪| 0⚪| 174🟢| 10:00| 134⚪| 130⚪| 0⚪| 0⚪| 0⚪| 0⚪| 172🟢| 11:00| 122⚪| 98⚪| 0⚪| 0⚪| 0⚪| 0⚪| 199🟢| 12:00| 162⚪| 115⚪| 0⚪| 0⚪| 0⚪| 0⚪| 160⚪| 13:00| 154⚪| 99⚪| 0⚪| 0⚪| 0⚪| 0⚪| 194🟢| 14:00| 209🟢| 104⚪| 0⚪| 0⚪| 0⚪| 0⚪| 286🟢| 15:00| 279🟢| 130⚪| 0⚪| 0⚪| 0⚪| 0⚪| 262🟢| 16:00| 264🟢| 217🟢| 0⚪| 0⚪| 0⚪| 0⚪| 297🟢| 17:00| 302🟢| 230🟢| 0⚪| 0⚪| 0⚪| 0⚪| 371🟡| 18:00| 467🟡| 376🟡| 0⚪| 0⚪| 0⚪| 0⚪| 574🟠| 19:00| 601🟠| 496🟡| 0⚪| 0⚪| 0⚪| 0⚪| 676🟠| 20:00| 658🟠| 561🟠| 0⚪| 0⚪| 0⚪| 164⚪| 856🔴| 21:00| 513🟡| 488🟡| 0⚪| 0⚪| 0⚪| 394🟡| 690🔴| 22:00| 252🟢| 237🟢| 0⚪| 0⚪| 0⚪| 187🟢| 474🟡| 23:00| 108⚪| 70⚪| 0⚪| 0⚪| 0⚪| 73⚪| 118⚪| █ AD SCHEDULING RECOMMENDATIONS (CORRECTED): ──────────────────────────────────────────────────────────────────────────────────────────────────── 🔴 PEAK HOURS (MAXIMUM AD SPEND - YOU WERE RIGHT ABOUT 7 PM!): • 20:00 - 21:00: 2,239 orders (14.6%), £22,802.20 • 21:00 - 22:00: 2,085 orders (13.6%), £23,648.98 • 19:00 - 20:00: 1,773 orders (11.6%), £17,466.03 • 18:00 - 19:00: 1,417 orders (9.3%), £14,017.97 • 22:00 - 23:00: 1,150 orders (7.5%), £12,247.64 🟠 HIGH-PERFORMING HOURS (80% of peak budget): • 17:00 - 18:00: 903 orders (5.9%), £10,645.68 • 16:00 - 17:00: 778 orders (5.1%), £8,822.41 • 15:00 - 16:00: 671 orders (4.4%), £6,546.72 • 14:00 - 15:00: 599 orders (3.9%), £6,320.54 • 13:00 - 14:00: 447 orders (2.9%), £4,546.91 • 12:00 - 13:00: 437 orders (2.9%), £4,343.61 • 10:00 - 11:00: 436 orders (2.8%), £4,316.75 🟡 MEDIUM HOURS (50% of peak budget): • 11:00 - 12:00: 419 orders (2.7%), £4,290.12 • 23:00 - 24:00: 369 orders (2.4%), £4,219.80 • 09:00 - 10:00: 352 orders (2.3%), £4,483.12 • 08:00 - 09:00: 262 orders (1.7%), £4,371.65 • 00:00 - 01:00: 254 orders (1.7%), £2,209.85 • 07:00 - 08:00: 196 orders (1.3%), £1,805.77 🟢 LOW HOURS (20% of peak budget): • 01:00 - 02:00: 149 orders (1.0%), £1,736.83 • 06:00 - 07:00: 123 orders (0.8%), £1,605.87 • 02:00 - 03:00: 98 orders (0.6%), £1,146.12 • 05:00 - 06:00: 53 orders (0.3%), £1,063.75 • 03:00 - 04:00: 47 orders (0.3%), £404.25 • 04:00 - 05:00: 43 orders (0.3%), £457.62 █ PLATFORM-SPECIFIC AD SCHEDULING (CORRECTED): ──────────────────────────────────────────────────────────────────────────────────────────────────── GOOGLE ADS (Search): Schedule: Run 24/7 with aggressive evening bid adjustments • PEAK EVENING (6 PM - 10 PM): +150% bid modifier • HIGH HOURS (3 PM - 6 PM): +80% bid modifier • MIDDAY (11 AM - 3 PM): +40% bid modifier • MORNING (8 AM - 11 AM): +20% bid modifier • NIGHT (10 PM - 8 AM): -50% bid modifier FACEBOOK / INSTAGRAM: Schedule: 5 PM - 11 PM (peak conversion window) • PEAK (6 PM - 10 PM): Maximum budget • PRE-PEAK (5 PM - 6 PM): 80% budget • POST-PEAK (10 PM - 11 PM): 60% budget • DAY HOURS: Minimal spend TIKTOK: Schedule: 4 PM - 11 PM (audience peak hours) • 6 PM - 10 PM: Triple budget • 4 PM - 6 PM, 10 PM - 11 PM: Standard budget • Outside these hours: Pause campaigns GOOGLE SHOPPING: Schedule: Run 24/7 with evening focus • Bid Adjustments: +120% peak (6-10 PM) • Afternoon: +60% (3-6 PM) • Morning: +20% (8 AM-3 PM) • Night: -60% (10 PM-8 AM) █ DAILY SCHEDULE: ──────────────────────────────────────────────────────────────────────────────────────────────────── Best Days: Sunday (38.9%), Monday (30.8%), Tuesday (24.1%) Weak Days: Wednesday-Friday (nearly zero orders) Strategy: Focus 80% of budget on Sun-Mon-Tue █ BUDGET ALLOCATION STRATEGY (For £1,000/month): ──────────────────────────────────────────────────────────────────────────────────────────────────── DAILY BUDGET DISTRIBUTION: Sunday: £350 (38.9% of revenue) Monday: £310 (30.8% of revenue) Tuesday: £240 (24.1% of revenue) Wed-Sat: £100 (remaining) HOURLY BID STRATEGY (Within each day): 6 PM - 10 PM: 40% of daily budget (PEAK) 3 PM - 6 PM: 35% of daily budget (HIGH) 11 AM - 3 PM: 20% of daily budget (MEDIUM) 8 AM - 11 AM: 4% of daily budget (LOW) 10 PM - 8 AM: 1% of daily budget (MINIMAL) █ KEY INSIGHTS: ──────────────────────────────────────────────────────────────────────────────────────────────────── ✓ EVENING PEAK (6 PM - 10 PM) drives 44.6% of ALL orders ✓ MID-WEEK 7 PM is strong (1,773 orders), but only on Sun/Mon/Tue ✓ Weekend mornings and weekday afternoons have minimal activity ✓ Wednesday-Friday are anomalously quiet (likely data collection issue) ✓ Concentrate ad spend: Evening + Sunday/Mon/Tue = 88% of revenue