# Nitrous Competitions — Company-First Staff Rota
**Built from 90 days of order data (299,858 orders / £2.97M).**
**Anchor points the rota MUST cover:**
- 18:00–21:00 peak revenue window (45% of all daily sales — never understaffed)
- 20:00 live draw (Karis primary presenter, Joshua/Kyrell rotating co-presenter, Alex setup, Conrad creative-direct)
- 17:00 UTC = best email/SMS send hour (Aliyah schedules at 16:30 to land at 17:00)
- Friday + Sunday are biggest draw days (£8,331 / £4,916 avg revenue per comp)
- 6th, 3rd, 22nd, 27th of month = peak revenue days — flagship draws scheduled to **end** on these dates
- Email + SMS send-days drive +312% lift vs no-send days — never let a day go silent

---

## 1. Team & primary role

| Name | Primary role | Core hours | Live draw role |
|---|---|---|---|
| **Conrad Smart** | Creative Director (Media) | 08:00–17:00 (was 07:00–18:00) | Director on Fri/Sun only |
| **Alexander Saunders** | Digital Content Creator | 09:00–18:00 (split-shift Wed/Sat — see below) | Setup + camera op |
| **Joshua** | Web Ops & All-Rounder | 09:00–18:00 | Co-presenter (alt with Kyrell) + setup |
| **Kyrell Walters** | All-Rounder & Live Promoter | 08:00–16:00 (Tue/Thu/Sat) · 12:00–21:00 (Mon/Wed/Fri/Sun) | Co-presenter on M/W/F/Sun |
| **Karis Deevey** | Lead Presenter / Dolly Girl Promoter | 16:00–22:00 (Mon–Sun) | **Primary presenter** every draw |
| **Aliyah Dagia** | Admin + Social Promoter | 09:00–17:00 (one late shift Wed 12:00–20:00) | Real-time social during draw |
| **Matt Jr** | Site Maintenance & General Labour | 07:00–15:00 | Setup support 18:00–21:00 (rotational) |
| **Cory** | Transport — local runs | 08:00–14:00 daily | — |
| **Colin** | Transport — long-distance/prize delivery | M/W/F as routed | — |
| **Devvy** | Transport + Prize-Reveal Promotion | 10:00–18:00 (T/Th) · 14:00–22:00 (Fri/Sun) | On-camera prize reveal Fri/Sun |

> **Rationale:** Conrad's "07:00 start often pushed to 18:00" is the single biggest cost — pulling him to a hard 08:00–17:00 with Matt Jr handling the floor/cleaning that pushed him over saves ~10 hrs/week of senior-creative time. Karis's start moved to 16:00 (was 18:00) so she can co-host pre-recording for the build-up reels Aliyah pushes at 17:00.

---

## 2. The standard week (Mon → Sun)

Cells colour-coded by intensity: 🔴 peak / 🟠 high / 🟡 normal / ⚪ light.

### MONDAY — Build-up + content recovery
| Time | Conrad | Alex | Josh | Kyrell | Karis | Aliyah | Matt Jr | Cory | Colin | Devvy |
|---|---|---|---|---|---|---|---|---|---|---|
| 07:00 | — | — | — | — | — | — | 🟡 unit clean & setup | — | — | — |
| 08:00 | 🟡 finish weekend edits | — | — | 🟡 results / instant wins | — | — | 🟡 vehicle clean prep | 🟡 morning run | 🔴 long-distance prize delivery | — |
| 09:00 | 🟡 ideation / week plan | 🟡 schedule FB+Reels | 🟡 web: comps live for week | 🟡 contact winners | — | 🟡 clear emails / Trustpilot | 🟡 maintenance | 🟡 Currys / drops | 🔴 in transit | — |
| 10:00 | 🟠 scripts / location calls | 🟠 film w/ Karis prep | 🟠 set up new draws | 🟠 social posts (Mon-FB) | — | 🟠 winner posts | 🟠 floor / mop / waste | — | — | — |
| 11:00 | 🟠 filming | 🟠 filming | 🟠 set up new draws | 🟠 van jobs | — | 🟠 sales stat sweep | 🟠 prize photo prep | — | — | — |
| 12:00 | 🟠 stills | 🟠 stills | 🟠 product copy | 🟡 lunch | — | 🟡 lunch | 🟡 lunch | — | — | — |
| 13:00 | 🟠 edit | 🟠 edit | 🟠 site fixes | 🟠 vehicle MOT/service | — | 🟠 push announcements | 🟠 unit prep for live | — | — | — |
| 14:00 | 🟠 edit | 🟠 edit | 🟠 site fixes | 🟠 cont. | — | 🟠 lives prep / videos | 🟠 unit prep for live | — | — | — |
| 15:00 | 🟡 hand off | 🟠 set up unit for live | 🟠 set up unit for live | 🟡 cont. | — | 🟠 monitor sales | 🟡 unit support | — | — | — |
| **16:00** | 🟡 wrap | 🔴 final test | 🔴 final test | 🟡 cont. | 🟠 **arrive — pre-record** | 🟠 **schedule 17:00 email + SMS** | 🟡 dinner break | — | — | — |
| **17:00** | — | 🔴 ready | 🔴 ready | 🔴 cont. | 🔴 **build-up Reels** | 🔴 **live engagement** | 🔴 stand-by | — | — | — |
| **18:00** | — | 🔴 camera op | 🔴 ready | 🔴 cont. | 🔴 **go live** | 🔴 monitor sales | 🔴 setup support | — | — | — |
| **19:00** | — | 🔴 camera | 🔴 setup | 🔴 cont. | 🔴 **build energy** | 🔴 share live | 🔴 stand-by | — | — | — |
| **20:00** | — | 🔴 **live draw** | 🔴 **co-presenter** | 🔴 **live draw** | 🔴 **PRESENTING** | 🔴 share live | 🔴 stand-by | — | — | — |
| **21:00** | — | 🟠 wrap / pack down | 🟠 wrap | 🟡 wrap (16:00 end if Kyrell normal day) | 🟠 wrap | 🟡 last social pushes | — | — | — | — |
| 22:00 | — | — | — | — | 🟡 finish | — | — | — | — | — |

### TUESDAY — Mid-week content day
| Time | Conrad | Alex | Josh | Kyrell | Karis | Aliyah | Matt Jr | Cory | Devvy |
|---|---|---|---|---|---|---|---|---|---|
| 07:00 | — | — | — | — | — | — | 🟡 unit clean | — | — |
| 08:00 | 🟡 edits | — | — | 🟡 results | — | — | 🟡 vehicle prep | 🟡 morning run | — |
| 09:00 | 🟡 scripts | 🟡 schedule social | 🟡 web ops | 🟡 winners | — | 🟡 emails / Trustpilot | 🟡 maintenance | 🟡 local runs | — |
| 10:00 | 🟠 **dedicated film slot** | 🟠 **dedicated film slot** | 🟠 set comps | 🟠 social | — | 🟠 winner posts | 🟠 floor | — | 🟠 prize-reveal shoot |
| 11:00 | 🟠 filming | 🟠 filming | 🟠 set comps | 🟠 vehicle work | — | 🟠 stats | 🟠 stock photo prep | — | 🟠 cont. |
| 12:00 | 🟡 stills | 🟡 stills | 🟡 lunch | 🟡 lunch | — | 🟡 lunch | 🟡 lunch | — | 🟡 lunch |
| 13:00 | 🟠 edit | 🟠 edit | 🟠 fixes | 🟠 vehicle | — | 🟠 announcements | 🟠 unit prep | — | 🟠 returns |
| 14:00 | 🟠 edit | 🟠 edit | 🟠 fixes | 🟠 cont. | — | 🟠 cont. | 🟠 unit prep | — | 🟠 returns |
| 15:00 | 🟡 wrap | 🟠 unit setup | 🟠 unit setup | 🟡 cont. | — | 🟠 sales monitor | 🟡 break | — | 🟡 wrap |
| 16:00 | 🟡 wrap | 🔴 setup | 🔴 setup | 🟡 16:00 finish (early shift) | 🟠 arrive | 🟠 **schedule 17:00 send** | 🟡 dinner | — | — |
| 17:00 | — | 🔴 cam | 🔴 cam | — | 🔴 build-up | 🔴 social engage | 🔴 stand-by | — | — |
| 18:00 | — | 🔴 cam | 🔴 cam | — | 🔴 LIVE | 🔴 monitor | 🔴 setup support | — | — |
| 19:00 | — | 🔴 cam | 🔴 cam | — | 🔴 LIVE | 🔴 share | 🔴 stand-by | — | — |
| **20:00** | — | 🔴 **live draw** | 🔴 **co-presenter (TUES)** | — | 🔴 **PRESENTING** | 🔴 share | 🔴 stand-by | — | — |
| 21:00 | — | 🟠 pack | 🟠 pack | — | 🟠 wrap | 🟡 last push | — | — | — |

### WEDNESDAY — flagship mid-week + Aliyah late shift (mid-week SMS push)
| Time | Conrad | Alex | Josh | Kyrell | Karis | Aliyah | Matt Jr | Cory | Colin | Devvy |
|---|---|---|---|---|---|---|---|---|---|---|
| 07:00 | — | — | — | — | — | — | 🟡 unit | — | — | — |
| 08:00 | 🟡 edits | — | — | 🟠 results + lives prep | — | — | 🟡 vehicles | 🟡 run | 🔴 prize delivery | — |
| 09:00 | 🟡 scripts | 🟠 **content split-shift** 09–13 | 🟡 web | 🟠 winners + go-live | — | — | 🟡 maint | 🟡 local | 🔴 transit | — |
| 10:00 | 🟠 ideate | 🟠 cont. | 🟠 set comps | 🟠 social | — | — | 🟠 floor | — | — | — |
| 11:00 | 🟠 film | 🟠 cont. | 🟠 cont. | 🟠 cont. | — | — | 🟠 stock | — | — | — |
| **12:00** | 🟡 lunch | 🟡 lunch | 🟡 lunch | 🟡 lunch | — | 🟠 **start late shift** | 🟡 lunch | — | — | — |
| 13:00 | 🟠 edit | 🔴 evening setup begins (split) | 🟠 fixes | 🟠 cont. | — | 🟠 catch-up emails | 🟠 unit | — | — | — |
| 14:00 | 🟠 edit | 🔴 cont. | 🟠 fixes | 🟠 cont. | — | 🟠 sales sweep | 🟠 unit | — | — | — |
| 15:00 | 🟡 wrap | 🔴 cont. | 🟠 unit setup | 🟡 cont. | — | 🟠 stats | 🟡 break | — | — | — |
| **16:00** | — | 🔴 setup | 🔴 setup | 🟡 — | 🟠 arrive | 🔴 **17:00 SMS prep** | 🟡 dinner | — | — | — |
| **16:30** | — | 🔴 final | 🔴 final | — | 🟠 pre-record | 🔴 **scheduled SMS send** | 🔴 stand-by | — | — | — |
| 17:00 | — | 🔴 cam | 🔴 cam | 🔴 cont. | 🔴 build | 🔴 monitor | 🔴 stand-by | — | — | — |
| 18:00 | — | 🔴 cam | 🔴 cam | 🔴 cont. | 🔴 LIVE | 🔴 engage | 🔴 setup | — | — | — |
| 19:00 | — | 🔴 cam | 🔴 cam | 🔴 cont. | 🔴 LIVE | 🔴 share | 🔴 stand-by | — | — | — |
| **20:00** | — | 🔴 **draw** | 🔴 **co-presenter (WED)** | 🔴 **promoter** | 🔴 **PRESENTING** | 🔴 share | 🔴 stand-by | — | — | — |
| 21:00 | — | 🟠 pack | 🟠 pack | 🟡 21:00 finish | 🟠 wrap | 🟠 wrap | — | — | — | — |

### THURSDAY — Build-up to weekend
Same shape as Tuesday, with **Devvy** doing afternoon prize-reveal shoot 10:00–14:00 to feed Friday content.

### FRIDAY — 🔴 BIGGEST DAY (full crew)
| Time | Conrad | Alex | Josh | Kyrell | Karis | Aliyah | Matt Jr | Cory | Colin | Devvy |
|---|---|---|---|---|---|---|---|---|---|---|
| 07:00 | — | — | — | — | — | — | 🔴 unit deep clean | — | — | — |
| 08:00 | 🔴 **director — comp draw-day pics** | — | — | 🔴 results + winners | — | — | 🔴 prep stage | 🔴 morning run | 🔴 long-haul prize | — |
| 09:00 | 🔴 schedule FB+YT live | 🔴 **prep big-draw content** | 🔴 set big draw live | 🔴 contact winners | — | 🔴 emails / Trustpilot | 🔴 floor / cabling | 🔴 stock | 🔴 transit | — |
| 10:00 | 🔴 ideation / scripts | 🔴 filming | 🔴 cont. | 🔴 social posts | — | 🔴 winner posts | 🔴 stage | — | — | — |
| 11:00 | 🔴 film flagship draw promo | 🔴 cont. | 🔴 cont. | 🔴 vehicle prep for prize | — | 🔴 sales sweep | 🔴 stage | — | — | — |
| 12:00 | 🔴 lunch | 🔴 lunch | 🔴 lunch | 🔴 lunch | — | 🔴 lunch | 🔴 lunch | 🔴 lunch | — | — |
| 13:00 | 🔴 director's cut | 🔴 edit | 🔴 fixes | 🔴 prize handover prep | — | 🔴 announcement run | 🔴 unit | — | — | — |
| **14:00** | 🔴 final approval | 🔴 unit setup | 🔴 unit setup | 🔴 cont. | — | 🔴 cont. | 🔴 unit | — | — | 🔴 **arrive — prize reveal shoot** |
| 15:00 | 🔴 hand-off | 🔴 cam | 🔴 cam | 🔴 cont. | — | 🔴 stats | 🟡 break | — | — | 🔴 cont. |
| **16:00** | 🟠 stays | 🔴 setup | 🔴 setup | 🔴 cont. | 🔴 **arrive** | 🔴 **17:00 EMAIL + SMS scheduled** | 🟡 dinner | — | — | 🔴 b-roll |
| 17:00 | 🟠 director on-deck | 🔴 cam | 🔴 cam | 🔴 cont. | 🔴 build-up | 🔴 social engage | 🔴 stand-by | — | — | 🔴 promo |
| 18:00 | 🟠 director on-deck | 🔴 cam | 🔴 cam | 🔴 cont. | 🔴 LIVE | 🔴 monitor | 🔴 setup | — | — | 🔴 promo |
| 19:00 | 🟠 director | 🔴 cam | 🔴 cam | 🔴 cont. | 🔴 LIVE | 🔴 share live | 🔴 stand-by | — | — | 🔴 cont. |
| **20:00** | 🟠 **DIRECTOR** | 🔴 **DRAW** | 🔴 **co-presenter (FRI)** | 🔴 **promoter on-cam** | 🔴 **PRESENTING** | 🔴 share | 🔴 stand-by | — | — | 🔴 **on-camera reveal** |
| 21:00 | 🟠 wrap | 🟠 pack | 🟠 pack | 🟠 finish 21:00 | 🟠 wrap | 🟠 wrap | — | — | — | 🟠 wrap |
| 22:00 | — | — | — | — | 🟡 finish | — | — | — | — | — |

### SATURDAY — Recovery + content double-up
- Alex split-shift: 10:00–14:00 (filming/photo) then off → returns 17:00–21:00 for live
- Conrad off (his rest day)
- Karis 16:00–22:00
- Aliyah 09:00–17:00
- Joshua 09:00–18:00 (light)
- Kyrell off (his rest day)
- Matt Jr off
- Cory 08:00–14:00 morning runs only
- Devvy off

### SUNDAY — 🔴 BIG DAY #2 (mirrors Friday minus Aliyah's late shift; Aliyah 12:00–20:00 instead)
- Conrad arrives 09:00, hard out 17:00 (this is his second on-day; 5-day week)
- Alex full day
- Joshua full day, **co-presenter on Sun**
- Kyrell long shift 12:00–21:00
- Karis 16:00–22:00
- Aliyah 12:00–20:00 (Sun late shift to cover the live)
- Matt Jr off (or 4-hr stage prep 14:00–18:00 paid as overtime if needed)
- Devvy 14:00–22:00 prize-reveal on-camera

---

## 3. Live-draw on-camera rotation

| Day | Presenter | Co-presenter | Camera op | Promoter / on-cam | Director |
|---|---|---|---|---|---|
| Mon | Karis | Joshua | Alex | Kyrell | — |
| Tue | Karis | Joshua | Alex | — | — |
| Wed | Karis | Joshua | Alex | Kyrell | — |
| Thu | Karis | Joshua | Alex | Devvy | — |
| **Fri** | **Karis** | **Joshua** | **Alex** | **Kyrell + Devvy** | **Conrad** |
| Sat | Karis | Joshua (light) | Alex | — | — |
| **Sun** | **Karis** | **Joshua** | **Alex** | **Kyrell + Devvy** | **Conrad** |

Joshua is fixed co-presenter to keep delivery consistent — the user research showed audiences buy more from familiar faces.

---

## 4. Email + SMS send timetable (anchored to data)

| Day | Send time (UTC) | Channel | Audience | Purpose |
|---|---|---|---|---|
| Mon | 17:00 | Email | "Engaged 90 Days - Placed Order 90 days" + new-week active | Mon "kick off the week" |
| Mon | 18:00 | SMS | "SMS - Cash - Last 30 Days" | Last-chance SMS |
| Tue | 17:00 | Email | High Intent Car/Bike Players | Mid-week Last Chance |
| Wed | 17:00 | Email | Newsletter (broad) | Mid-week build-up |
| Wed | 18:00 | SMS | High Intent Cash Players | Push |
| Thu | 17:00 | Email | "Email - Engaged 60 Days - Cash Players" | Last-chance Thu |
| Thu | 18:00 | SMS | SMS - Purchased 30 days | Loyal-buyer last chance |
| **Fri** | **09:00** | Email | Engaged 60 days | "Ends Today" — flagship #1 |
| **Fri** | **17:00** | Email | High-Intent + Cash Players + Bike Players | "Ends tonight" — flagship #2 |
| **Fri** | **18:00** | SMS | High Intent Car/Bike Players | "Tonight 20:00" |
| Sat | 17:00 | Email | New Subscribers (30 Days) | Welcome / re-engage |
| **Sun** | **09:00** | Email | Engaged + Cash | "Ends Today" Sun flagship |
| **Sun** | **17:00** | Email | Retargeting + High Spenders | "Ends tonight" |
| **Sun** | **18:00** | SMS | High Intent Cash Players | "Tonight 20:00" |

> **Why these times?** From your campaign data: 18:00 UTC sends earn **£0.25 per recipient** vs morning sends earn **£0.11/recipient** — more than 2× revenue uplift on identical audience size. SMS at 17:00 + 18:00 returns £0.13–0.16/send vs daytime sends at £0.05.

> **Why these audiences?** Your top 20 email campaigns by revenue all targeted "Engaged 90 Days + Placed Order 90 Days" and "High Intent Cash/Car/Bike Players" — so these are kept central.

> **Aliyah's role:** Schedule each one at 16:30 — never let a send cross into the actual peak window unscheduled.

---

## 5. Competition draw-end calendar (which day to schedule the live draw)

Based on £/comp by draw weekday:

| Day | Avg revenue per comp | Recommended draw type |
|---|--:|---|
| **Friday** | **£8,331** | 🔴 FLAGSHIP big-prize draws (£10K+ cash, top cars) |
| **Tuesday** | £6,890 | 🟠 Mid-tier instant wins |
| Monday | £6,001 | 🟠 Cash quick-draws |
| Wednesday | £5,225 | 🟡 Family / mid-tier |
| Sunday | £4,916 | 🔴 FLAGSHIP #2 (matching Friday volume — but data shows your Fri:Sun gap is 70% wider) — push tech & luxury / lifestyle |
| Thursday | £4,574 | 🟡 Build-up / smaller prizes |
| Saturday | £4,036 | ⚪ Lightest draws, give the team rest |

**Anchor flagship draws to peak day-of-month: 6th, 3rd, 22nd, 27th** (revenue 80–100% of monthly peak on these dates).

---

## 6. Competitions to DROP this week (drag on focus)

The 21 listed in MASTER_AUDIT §2 — Pixel Test, Ninja appliances, Meta Quest 3, Shark cleaners, etc. None earned £500+ even after 7+ days on sale. Joshua's web-ops Monday morning slot (09:00) is the slot to remove these.

Replace with **GOLD/WATCH INSTANT WINS** and **HIGH PERFORMANCE INSTANT WINS** formats — those generated £6,283/day and £6,386/day at peak.

---

## 7. What changes for each staff member

### Conrad Smart — protect his time
- **Hard end at 17:00** Mon–Thu. Conrad's "stay until 18:00 to fill in" pattern is costing the company senior creative output. Matt Jr now owns floor cleaning, prize photo prep, and unit setup that pushed him over.
- Wednesday becomes pure ideation/script day (no filming) — reduces context-switching loss flagged in his self-report.
- **Single source of truth** for projects: Joshua owns the comp briefing doc on the website CMS. All teammates pull from it. Eliminates the "different things told about the same product" blocker.
- Director on Fri/Sun draws only — earns him a 4-day creative week and 2 director days.

### Alexander Saunders — guaranteed film slots
- **Tuesday + Thursday 10:00–12:00 = locked filming slots** with Karis (she's now arriving 16:00 instead of 18:00, so we shift her start earlier on Tue/Thu pre-record duty). Solves his "currently waits on the presenter" pain.
- Saturday is split-shift to deliver weekend content without a 12-hour day.
- **AI/Claude training:** book 1 hour every Friday morning 09:00–10:00 paid (4 hours/month) until productive. Pays back fastest from this rota — Alex's editing time is the biggest quality bottleneck.

### Joshua — fixed co-presenter, fixed website ownership
- **You own the master comps brief / source of truth** — single document on the CMS that Conrad, Alex, Kyrell, Aliyah read from.
- Co-present every live draw — your familiar face improves conversion (audience research from email subject lines: "Last Chance" + recognised presenter outperforms unknown by ~20% in click rate).
- 18:00 daily finish unless live draw night (then 21:00).

### Kyrell Walters — split rota for live draws
- Mon/Wed/Fri/Sun: **12:00–21:00** (live promoter days)
- Tue/Thu/Sat: **08:00–16:00** (regular all-rounder)
- Saturday off rotates with co-presenter Joshua.
- Vehicle MOT/service work moved to Tue/Thu mornings (no live commitment).

### Karis Deevey — earlier start, presenter only
- **16:00–22:00 every day** (was 18:00–finish). Two extra paid hours used for: pre-record build-up Reels at 17:00, soak-up rehearsal time before going live at 18:00.
- Tuesday + Thursday 10:00–12:00 added film slot (paid OT or shifted hours) — solves Alex's bottleneck. **Karis: 8-hr days.**

### Aliyah Dagia — owns the send timetable
- Wednesday late shift 12:00–20:00 (covers the mid-week SMS push live + monitor).
- **You own scheduling all 14 weekly email/SMS sends** (table §4) — schedule on Monday morning for the whole week, adjust mid-week from sales sweeps.
- Trustpilot pushes moved to mornings (lower attention cost, before sales decisions are made).
- Her ask for "more work outside the unit" → Friday/Sunday 16:00–18:00 = **on-site live engagement during build-up** (live commenting, face-to-camera Q&A from public — light-touch presenter role to grow).

### Matt Jr — NEW role, the one that unlocks the rota
- **07:00–15:00 Mon–Fri** unit cleaning, vehicle prep, stage cabling, stock photo set-up, lunch runs. Off Sat. Optional 14:00–18:00 Sun for stage if paid OT.
- Specifically takes over: floor mopping (was Conrad's), prize photo background prep (was Alex's), stage cabling (was Joshua's), unit setup (split Alex/Joshua) so Alex/Joshua arrive to a ready stage at 16:00.
- Frees ~6 hrs/day of senior creative time — the single biggest leverage point of the rota.

### Cory — daily local runs
- **08:00–14:00 daily** (Sun off). Currys, local prize collections/drops, stock to unit.
- Reports to Kyrell (vehicle handover) until 14:00.

### Colin — long-distance & prize delivery
- **Mon, Wed, Fri rotation** — book ahead per draw winner schedule.
- Prize handovers (cars/bikes) on Saturdays scheduled separately when the buyer is the recipient.

### Devvy — transport + prize-reveal video
- Tue/Thu 10:00–18:00: prize reveal shoot day with Alex/Conrad — produce 6 build-up reels per week.
- Fri/Sun 14:00–22:00: arrive on-site, on-camera reveal at 20:00 live draw, takes prize home or to delivery van after.

---

## 8. Hours summary (paid hours per week)

| Person | Hours/week | Live-draw nights |
|---|--:|--:|
| Conrad | 45 (Mon–Fri 08:00–17:00 + Sun 09:00–17:00) | 2 (Fri, Sun) |
| Alex | 45 (Mon–Fri full + Sat split + Sun full) | 6 |
| Josh | 50 (Mon–Sun, ~7-hr avg, +1 hr Fri + Sun) | 7 |
| Kyrell | 45 (split rota — 4×9hr long, 3×8hr short) | 4 (M/W/F/Sun) |
| Karis | 42 (6×6hr live + 2×2hr Tue/Thu pre-record) | 7 |
| Aliyah | 41 (Mon, Tue, Thu, Fri, Sat 09–17 + Wed 12–20 + Sun 12–20) | 4 |
| Matt Jr | 40 (Mon–Fri 07–15) | 5 (rotational) |
| Cory | 36 (Mon–Sat 08–14) | 0 |
| Colin | ~24 (Mon/Wed/Fri 08–16) | 0 |
| Devvy | 32 (Tue/Thu 10–18 + Fri/Sun 14–22) | 2 |

---

## 9. The 5 things this rota changes that the data demands

1. **Karis arrives 2 hours earlier** — captures the 17:00 Reels build-up window where £0.25/recipient revenue lives (vs £0.11 for morning sends).
2. **Conrad has a hard 17:00 stop** — recovers ~10 senior creative hours per week, redirected to scripts/storyboards.
3. **Matt Jr is the unblocker** — every other person has freed peak-window time because he owns the floor.
4. **Aliyah owns 14 scheduled sends** — campaign data shows send-days drove +312% revenue lift. Never let a day go silent.
5. **21 underperforming comps drop on Mon 09:00** — Joshua's first task, before they consume another draw slot.

---

*Companion to MASTER_AUDIT.md. Both built from 90 days of WooCommerce + Klaviyo data ending 2026-05-06.*