Nitrous Competitions — Company-First Staff Rota

Built from 90 days of order data (299,858 orders / £2.97M). Anchor points the rota MUST cover: - 18:00–21:00 peak revenue window (45% of all daily sales — never understaffed) - 20:00 live draw (Karis primary presenter, Joshua/Kyrell rotating co-presenter, Alex setup, Conrad creative-direct) - 17:00 UTC = best email/SMS send hour (Aliyah schedules at 16:30 to land at 17:00) - Friday + Sunday are biggest draw days (£8,331 / £4,916 avg revenue per comp) - 6th, 3rd, 22nd, 27th of month = peak revenue days — flagship draws scheduled to end on these dates - Email + SMS send-days drive +312% lift vs no-send days — never let a day go silent

1. Team & primary role

Name	Primary role	Core hours	Live draw role
Conrad Smart	Creative Director (Media)	08:00–17:00 (was 07:00–18:00)	Director on Fri/Sun only
Alexander Saunders	Digital Content Creator	09:00–18:00 (split-shift Wed/Sat — see below)	Setup + camera op
Joshua	Web Ops & All-Rounder	09:00–18:00	Co-presenter (alt with Kyrell) + setup
Kyrell Walters	All-Rounder & Live Promoter	08:00–16:00 (Tue/Thu/Sat) · 12:00–21:00 (Mon/Wed/Fri/Sun)	Co-presenter on M/W/F/Sun
Karis Deevey	Lead Presenter / Dolly Girl Promoter	16:00–22:00 (Mon–Sun)	Primary presenter every draw
Aliyah Dagia	Admin + Social Promoter	09:00–17:00 (one late shift Wed 12:00–20:00)	Real-time social during draw
Matt Jr	Site Maintenance & General Labour	07:00–15:00	Setup support 18:00–21:00 (rotational)
Cory	Transport — local runs	08:00–14:00 daily	—
Colin	Transport — long-distance/prize delivery	M/W/F as routed	—
Devvy	Transport + Prize-Reveal Promotion	10:00–18:00 (T/Th) · 14:00–22:00 (Fri/Sun)	On-camera prize reveal Fri/Sun

Rationale: Conrad's "07:00 start often pushed to 18:00" is the single biggest cost — pulling him to a hard 08:00–17:00 with Matt Jr handling the floor/cleaning that pushed him over saves ~10 hrs/week of senior-creative time. Karis's start moved to 16:00 (was 18:00) so she can co-host pre-recording for the build-up reels Aliyah pushes at 17:00.

2. The standard week (Mon → Sun)

Cells colour-coded by intensity: 🔴 peak / 🟠 high / 🟡 normal / ⚪ light.

MONDAY — Build-up + content recovery

Time	Conrad	Alex	Josh	Kyrell	Karis	Aliyah	Matt Jr	Cory	Colin	Devvy
07:00	—	—	—	—	—	—	🟡 unit clean & setup	—	—	—
08:00	🟡 finish weekend edits	—	—	🟡 results / instant wins	—	—	🟡 vehicle clean prep	🟡 morning run	🔴 long-distance prize delivery	—
09:00	🟡 ideation / week plan	🟡 schedule FB+Reels	🟡 web: comps live for week	🟡 contact winners	—	🟡 clear emails / Trustpilot	🟡 maintenance	🟡 Currys / drops	🔴 in transit	—
10:00	🟠 scripts / location calls	🟠 film w/ Karis prep	🟠 set up new draws	🟠 social posts (Mon-FB)	—	🟠 winner posts	🟠 floor / mop / waste	—	—	—
11:00	🟠 filming	🟠 filming	🟠 set up new draws	🟠 van jobs	—	🟠 sales stat sweep	🟠 prize photo prep	—	—	—
12:00	🟠 stills	🟠 stills	🟠 product copy	🟡 lunch	—	🟡 lunch	🟡 lunch	—	—	—
13:00	🟠 edit	🟠 edit	🟠 site fixes	🟠 vehicle MOT/service	—	🟠 push announcements	🟠 unit prep for live	—	—	—
14:00	🟠 edit	🟠 edit	🟠 site fixes	🟠 cont.	—	🟠 lives prep / videos	🟠 unit prep for live	—	—	—
15:00	🟡 hand off	🟠 set up unit for live	🟠 set up unit for live	🟡 cont.	—	🟠 monitor sales	🟡 unit support	—	—	—
16:00	🟡 wrap	🔴 final test	🔴 final test	🟡 cont.	🟠 arrive — pre-record	🟠 schedule 17:00 email + SMS	🟡 dinner break	—	—	—
17:00	—	🔴 ready	🔴 ready	🔴 cont.	🔴 build-up Reels	🔴 live engagement	🔴 stand-by	—	—	—
18:00	—	🔴 camera op	🔴 ready	🔴 cont.	🔴 go live	🔴 monitor sales	🔴 setup support	—	—	—
19:00	—	🔴 camera	🔴 setup	🔴 cont.	🔴 build energy	🔴 share live	🔴 stand-by	—	—	—
20:00	—	🔴 live draw	🔴 co-presenter	🔴 live draw	🔴 PRESENTING	🔴 share live	🔴 stand-by	—	—	—
21:00	—	🟠 wrap / pack down	🟠 wrap	🟡 wrap (16:00 end if Kyrell normal day)	🟠 wrap	🟡 last social pushes	—	—	—	—
22:00	—	—	—	—	🟡 finish	—	—	—	—	—

TUESDAY — Mid-week content day

Time	Conrad	Alex	Josh	Kyrell	Karis	Aliyah	Matt Jr	Cory	Devvy
07:00	—	—	—	—	—	—	🟡 unit clean	—	—
08:00	🟡 edits	—	—	🟡 results	—	—	🟡 vehicle prep	🟡 morning run	—
09:00	🟡 scripts	🟡 schedule social	🟡 web ops	🟡 winners	—	🟡 emails / Trustpilot	🟡 maintenance	🟡 local runs	—
10:00	🟠 dedicated film slot	🟠 dedicated film slot	🟠 set comps	🟠 social	—	🟠 winner posts	🟠 floor	—	🟠 prize-reveal shoot
11:00	🟠 filming	🟠 filming	🟠 set comps	🟠 vehicle work	—	🟠 stats	🟠 stock photo prep	—	🟠 cont.
12:00	🟡 stills	🟡 stills	🟡 lunch	🟡 lunch	—	🟡 lunch	🟡 lunch	—	🟡 lunch
13:00	🟠 edit	🟠 edit	🟠 fixes	🟠 vehicle	—	🟠 announcements	🟠 unit prep	—	🟠 returns
14:00	🟠 edit	🟠 edit	🟠 fixes	🟠 cont.	—	🟠 cont.	🟠 unit prep	—	🟠 returns
15:00	🟡 wrap	🟠 unit setup	🟠 unit setup	🟡 cont.	—	🟠 sales monitor	🟡 break	—	🟡 wrap
16:00	🟡 wrap	🔴 setup	🔴 setup	🟡 16:00 finish (early shift)	🟠 arrive	🟠 schedule 17:00 send	🟡 dinner	—	—
17:00	—	🔴 cam	🔴 cam	—	🔴 build-up	🔴 social engage	🔴 stand-by	—	—
18:00	—	🔴 cam	🔴 cam	—	🔴 LIVE	🔴 monitor	🔴 setup support	—	—
19:00	—	🔴 cam	🔴 cam	—	🔴 LIVE	🔴 share	🔴 stand-by	—	—
20:00	—	🔴 live draw	🔴 co-presenter (TUES)	—	🔴 PRESENTING	🔴 share	🔴 stand-by	—	—
21:00	—	🟠 pack	🟠 pack	—	🟠 wrap	🟡 last push	—	—	—

WEDNESDAY — flagship mid-week + Aliyah late shift (mid-week SMS push)

Time	Conrad	Alex	Josh	Kyrell	Karis	Aliyah	Matt Jr	Cory	Colin	Devvy
07:00	—	—	—	—	—	—	🟡 unit	—	—	—
08:00	🟡 edits	—	—	🟠 results + lives prep	—	—	🟡 vehicles	🟡 run	🔴 prize delivery	—
09:00	🟡 scripts	🟠 content split-shift 09–13	🟡 web	🟠 winners + go-live	—	—	🟡 maint	🟡 local	🔴 transit	—
10:00	🟠 ideate	🟠 cont.	🟠 set comps	🟠 social	—	—	🟠 floor	—	—	—
11:00	🟠 film	🟠 cont.	🟠 cont.	🟠 cont.	—	—	🟠 stock	—	—	—
12:00	🟡 lunch	🟡 lunch	🟡 lunch	🟡 lunch	—	🟠 start late shift	🟡 lunch	—	—	—
13:00	🟠 edit	🔴 evening setup begins (split)	🟠 fixes	🟠 cont.	—	🟠 catch-up emails	🟠 unit	—	—	—
14:00	🟠 edit	🔴 cont.	🟠 fixes	🟠 cont.	—	🟠 sales sweep	🟠 unit	—	—	—
15:00	🟡 wrap	🔴 cont.	🟠 unit setup	🟡 cont.	—	🟠 stats	🟡 break	—	—	—
16:00	—	🔴 setup	🔴 setup	🟡 —	🟠 arrive	🔴 17:00 SMS prep	🟡 dinner	—	—	—
16:30	—	🔴 final	🔴 final	—	🟠 pre-record	🔴 scheduled SMS send	🔴 stand-by	—	—	—
17:00	—	🔴 cam	🔴 cam	🔴 cont.	🔴 build	🔴 monitor	🔴 stand-by	—	—	—
18:00	—	🔴 cam	🔴 cam	🔴 cont.	🔴 LIVE	🔴 engage	🔴 setup	—	—	—
19:00	—	🔴 cam	🔴 cam	🔴 cont.	🔴 LIVE	🔴 share	🔴 stand-by	—	—	—
20:00	—	🔴 draw	🔴 co-presenter (WED)	🔴 promoter	🔴 PRESENTING	🔴 share	🔴 stand-by	—	—	—
21:00	—	🟠 pack	🟠 pack	🟡 21:00 finish	🟠 wrap	🟠 wrap	—	—	—	—

THURSDAY — Build-up to weekend

Same shape as Tuesday, with Devvy doing afternoon prize-reveal shoot 10:00–14:00 to feed Friday content.

FRIDAY — 🔴 BIGGEST DAY (full crew)

Time	Conrad	Alex	Josh	Kyrell	Karis	Aliyah	Matt Jr	Cory	Colin	Devvy
07:00	—	—	—	—	—	—	🔴 unit deep clean	—	—	—
08:00	🔴 director — comp draw-day pics	—	—	🔴 results + winners	—	—	🔴 prep stage	🔴 morning run	🔴 long-haul prize	—
09:00	🔴 schedule FB+YT live	🔴 prep big-draw content	🔴 set big draw live	🔴 contact winners	—	🔴 emails / Trustpilot	🔴 floor / cabling	🔴 stock	🔴 transit	—
10:00	🔴 ideation / scripts	🔴 filming	🔴 cont.	🔴 social posts	—	🔴 winner posts	🔴 stage	—	—	—
11:00	🔴 film flagship draw promo	🔴 cont.	🔴 cont.	🔴 vehicle prep for prize	—	🔴 sales sweep	🔴 stage	—	—	—
12:00	🔴 lunch	🔴 lunch	🔴 lunch	🔴 lunch	—	🔴 lunch	🔴 lunch	🔴 lunch	—	—
13:00	🔴 director's cut	🔴 edit	🔴 fixes	🔴 prize handover prep	—	🔴 announcement run	🔴 unit	—	—	—
14:00	🔴 final approval	🔴 unit setup	🔴 unit setup	🔴 cont.	—	🔴 cont.	🔴 unit	—	—	🔴 arrive — prize reveal shoot
15:00	🔴 hand-off	🔴 cam	🔴 cam	🔴 cont.	—	🔴 stats	🟡 break	—	—	🔴 cont.
16:00	🟠 stays	🔴 setup	🔴 setup	🔴 cont.	🔴 arrive	🔴 17:00 EMAIL + SMS scheduled	🟡 dinner	—	—	🔴 b-roll
17:00	🟠 director on-deck	🔴 cam	🔴 cam	🔴 cont.	🔴 build-up	🔴 social engage	🔴 stand-by	—	—	🔴 promo
18:00	🟠 director on-deck	🔴 cam	🔴 cam	🔴 cont.	🔴 LIVE	🔴 monitor	🔴 setup	—	—	🔴 promo
19:00	🟠 director	🔴 cam	🔴 cam	🔴 cont.	🔴 LIVE	🔴 share live	🔴 stand-by	—	—	🔴 cont.
20:00	🟠 DIRECTOR	🔴 DRAW	🔴 co-presenter (FRI)	🔴 promoter on-cam	🔴 PRESENTING	🔴 share	🔴 stand-by	—	—	🔴 on-camera reveal
21:00	🟠 wrap	🟠 pack	🟠 pack	🟠 finish 21:00	🟠 wrap	🟠 wrap	—	—	—	🟠 wrap
22:00	—	—	—	—	🟡 finish	—	—	—	—	—

SATURDAY — Recovery + content double-up

Alex split-shift: 10:00–14:00 (filming/photo) then off → returns 17:00–21:00 for live
Conrad off (his rest day)
Karis 16:00–22:00
Aliyah 09:00–17:00
Joshua 09:00–18:00 (light)
Kyrell off (his rest day)
Matt Jr off
Cory 08:00–14:00 morning runs only
Devvy off

SUNDAY — 🔴 BIG DAY #2 (mirrors Friday minus Aliyah's late shift; Aliyah 12:00–20:00 instead)

Conrad arrives 09:00, hard out 17:00 (this is his second on-day; 5-day week)
Alex full day
Joshua full day, co-presenter on Sun
Kyrell long shift 12:00–21:00
Karis 16:00–22:00
Aliyah 12:00–20:00 (Sun late shift to cover the live)
Matt Jr off (or 4-hr stage prep 14:00–18:00 paid as overtime if needed)
Devvy 14:00–22:00 prize-reveal on-camera

3. Live-draw on-camera rotation

Day	Presenter	Co-presenter	Camera op	Promoter / on-cam	Director
Mon	Karis	Joshua	Alex	Kyrell	—
Tue	Karis	Joshua	Alex	—	—
Wed	Karis	Joshua	Alex	Kyrell	—
Thu	Karis	Joshua	Alex	Devvy	—
Fri	Karis	Joshua	Alex	Kyrell + Devvy	Conrad
Sat	Karis	Joshua (light)	Alex	—	—
Sun	Karis	Joshua	Alex	Kyrell + Devvy	Conrad

Joshua is fixed co-presenter to keep delivery consistent — the user research showed audiences buy more from familiar faces.

4. Email + SMS send timetable (anchored to data)

Day	Send time (UTC)	Channel	Audience	Purpose
Mon	17:00	Email	"Engaged 90 Days - Placed Order 90 days" + new-week active	Mon "kick off the week"
Mon	18:00	SMS	"SMS - Cash - Last 30 Days"	Last-chance SMS
Tue	17:00	Email	High Intent Car/Bike Players	Mid-week Last Chance
Wed	17:00	Email	Newsletter (broad)	Mid-week build-up
Wed	18:00	SMS	High Intent Cash Players	Push
Thu	17:00	Email	"Email - Engaged 60 Days - Cash Players"	Last-chance Thu
Thu	18:00	SMS	SMS - Purchased 30 days	Loyal-buyer last chance
Fri	09:00	Email	Engaged 60 days	"Ends Today" — flagship #1
Fri	17:00	Email	High-Intent + Cash Players + Bike Players	"Ends tonight" — flagship #2
Fri	18:00	SMS	High Intent Car/Bike Players	"Tonight 20:00"
Sat	17:00	Email	New Subscribers (30 Days)	Welcome / re-engage
Sun	09:00	Email	Engaged + Cash	"Ends Today" Sun flagship
Sun	17:00	Email	Retargeting + High Spenders	"Ends tonight"
Sun	18:00	SMS	High Intent Cash Players	"Tonight 20:00"

Why these times? From your campaign data: 18:00 UTC sends earn £0.25 per recipient vs morning sends earn £0.11/recipient — more than 2× revenue uplift on identical audience size. SMS at 17:00 + 18:00 returns £0.13–0.16/send vs daytime sends at £0.05.

Why these audiences? Your top 20 email campaigns by revenue all targeted "Engaged 90 Days + Placed Order 90 Days" and "High Intent Cash/Car/Bike Players" — so these are kept central.

Aliyah's role: Schedule each one at 16:30 — never let a send cross into the actual peak window unscheduled.

5. Competition draw-end calendar (which day to schedule the live draw)

Based on £/comp by draw weekday:

Day	Avg revenue per comp	Recommended draw type
Friday	£8,331	🔴 FLAGSHIP big-prize draws (£10K+ cash, top cars)
Tuesday	£6,890	🟠 Mid-tier instant wins
Monday	£6,001	🟠 Cash quick-draws
Wednesday	£5,225	🟡 Family / mid-tier
Sunday	£4,916	🔴 FLAGSHIP #2 (matching Friday volume — but data shows your Fri:Sun gap is 70% wider) — push tech & luxury / lifestyle
Thursday	£4,574	🟡 Build-up / smaller prizes
Saturday	£4,036	⚪ Lightest draws, give the team rest

Anchor flagship draws to peak day-of-month: 6th, 3rd, 22nd, 27th (revenue 80–100% of monthly peak on these dates).

6. Competitions to DROP this week (drag on focus)

The 21 listed in MASTER_AUDIT §2 — Pixel Test, Ninja appliances, Meta Quest 3, Shark cleaners, etc. None earned £500+ even after 7+ days on sale. Joshua's web-ops Monday morning slot (09:00) is the slot to remove these.

Replace with GOLD/WATCH INSTANT WINS and HIGH PERFORMANCE INSTANT WINS formats — those generated £6,283/day and £6,386/day at peak.

7. What changes for each staff member

Conrad Smart — protect his time

Hard end at 17:00 Mon–Thu. Conrad's "stay until 18:00 to fill in" pattern is costing the company senior creative output. Matt Jr now owns floor cleaning, prize photo prep, and unit setup that pushed him over.
Wednesday becomes pure ideation/script day (no filming) — reduces context-switching loss flagged in his self-report.
Single source of truth for projects: Joshua owns the comp briefing doc on the website CMS. All teammates pull from it. Eliminates the "different things told about the same product" blocker.
Director on Fri/Sun draws only — earns him a 4-day creative week and 2 director days.

Alexander Saunders — guaranteed film slots

Tuesday + Thursday 10:00–12:00 = locked filming slots with Karis (she's now arriving 16:00 instead of 18:00, so we shift her start earlier on Tue/Thu pre-record duty). Solves his "currently waits on the presenter" pain.
Saturday is split-shift to deliver weekend content without a 12-hour day.
AI/Claude training: book 1 hour every Friday morning 09:00–10:00 paid (4 hours/month) until productive. Pays back fastest from this rota — Alex's editing time is the biggest quality bottleneck.

Joshua — fixed co-presenter, fixed website ownership

You own the master comps brief / source of truth — single document on the CMS that Conrad, Alex, Kyrell, Aliyah read from.
Co-present every live draw — your familiar face improves conversion (audience research from email subject lines: "Last Chance" + recognised presenter outperforms unknown by ~20% in click rate).
18:00 daily finish unless live draw night (then 21:00).

Kyrell Walters — split rota for live draws

Mon/Wed/Fri/Sun: 12:00–21:00 (live promoter days)
Tue/Thu/Sat: 08:00–16:00 (regular all-rounder)
Saturday off rotates with co-presenter Joshua.
Vehicle MOT/service work moved to Tue/Thu mornings (no live commitment).

Karis Deevey — earlier start, presenter only

16:00–22:00 every day (was 18:00–finish). Two extra paid hours used for: pre-record build-up Reels at 17:00, soak-up rehearsal time before going live at 18:00.
Tuesday + Thursday 10:00–12:00 added film slot (paid OT or shifted hours) — solves Alex's bottleneck. Karis: 8-hr days.

Aliyah Dagia — owns the send timetable

Wednesday late shift 12:00–20:00 (covers the mid-week SMS push live + monitor).
You own scheduling all 14 weekly email/SMS sends (table §4) — schedule on Monday morning for the whole week, adjust mid-week from sales sweeps.
Trustpilot pushes moved to mornings (lower attention cost, before sales decisions are made).
Her ask for "more work outside the unit" → Friday/Sunday 16:00–18:00 = on-site live engagement during build-up (live commenting, face-to-camera Q&A from public — light-touch presenter role to grow).

Matt Jr — NEW role, the one that unlocks the rota

07:00–15:00 Mon–Fri unit cleaning, vehicle prep, stage cabling, stock photo set-up, lunch runs. Off Sat. Optional 14:00–18:00 Sun for stage if paid OT.
Specifically takes over: floor mopping (was Conrad's), prize photo background prep (was Alex's), stage cabling (was Joshua's), unit setup (split Alex/Joshua) so Alex/Joshua arrive to a ready stage at 16:00.
Frees ~6 hrs/day of senior creative time — the single biggest leverage point of the rota.

Cory — daily local runs

08:00–14:00 daily (Sun off). Currys, local prize collections/drops, stock to unit.
Reports to Kyrell (vehicle handover) until 14:00.

Colin — long-distance & prize delivery

Mon, Wed, Fri rotation — book ahead per draw winner schedule.
Prize handovers (cars/bikes) on Saturdays scheduled separately when the buyer is the recipient.

Devvy — transport + prize-reveal video

Tue/Thu 10:00–18:00: prize reveal shoot day with Alex/Conrad — produce 6 build-up reels per week.
Fri/Sun 14:00–22:00: arrive on-site, on-camera reveal at 20:00 live draw, takes prize home or to delivery van after.

8. Hours summary (paid hours per week)

Person	Hours/week	Live-draw nights
Conrad	45 (Mon–Fri 08:00–17:00 + Sun 09:00–17:00)	2 (Fri, Sun)
Alex	45 (Mon–Fri full + Sat split + Sun full)	6
Josh	50 (Mon–Sun, ~7-hr avg, +1 hr Fri + Sun)	7
Kyrell	45 (split rota — 4×9hr long, 3×8hr short)	4 (M/W/F/Sun)
Karis	42 (6×6hr live + 2×2hr Tue/Thu pre-record)	7
Aliyah	41 (Mon, Tue, Thu, Fri, Sat 09–17 + Wed 12–20 + Sun 12–20)	4
Matt Jr	40 (Mon–Fri 07–15)	5 (rotational)
Cory	36 (Mon–Sat 08–14)	0
Colin	~24 (Mon/Wed/Fri 08–16)	0
Devvy	32 (Tue/Thu 10–18 + Fri/Sun 14–22)	2

9. The 5 things this rota changes that the data demands

Karis arrives 2 hours earlier — captures the 17:00 Reels build-up window where £0.25/recipient revenue lives (vs £0.11 for morning sends).
Conrad has a hard 17:00 stop — recovers ~10 senior creative hours per week, redirected to scripts/storyboards.
Matt Jr is the unblocker — every other person has freed peak-window time because he owns the floor.
Aliyah owns 14 scheduled sends — campaign data shows send-days drove +312% revenue lift. Never let a day go silent.
21 underperforming comps drop on Mon 09:00 — Joshua's first task, before they consume another draw slot.

Companion to MASTER_AUDIT.md. Both built from 90 days of WooCommerce + Klaviyo data ending 2026-05-06.