{ "meta": { "generated_at": "2026-05-08T02:59:48.204242", "email_campaigns_total": 541, "email_campaigns_sent": 358, "sms_campaigns_total": 357, "sms_campaigns_sent": 295, "email_total_recipients": 12294199, "email_total_revenue": 2607392.59, "email_avg_open_rate": 59.16, "email_avg_click_rate": 0.621, "email_avg_rev_per_recipient": 0.2121, "sms_total_recipients": 7095127, "sms_total_revenue": 1229168.36, "sms_avg_click_rate": 29.155, "sms_avg_rev_per_recipient": 0.1732, "list_sizes": [ { "id": "QRAMiw", "name": "SMS Subscribers", "profile_count": 0 }, { "id": "R2MfqC", "name": "Blacklist - Voodoo Opt Out", "profile_count": 0 }, { "id": "RDSkBV", "name": "Newsletter", "profile_count": 0 }, { "id": "Tsie8q", "name": "Preview List", "profile_count": 0 }, { "id": "TuHvAn", "name": "Summer Deals Newsletter", "profile_count": 0 }, { "id": "VbGAU5", "name": "Voodoo SMS List", "profile_count": 0 }, { "id": "WyY3fH", "name": "Zap and Nitrous Contacts Only", "profile_count": 0 }, { "id": "XWiuEM", "name": "Customer Database", "profile_count": 0 } ], "flow_count": 32 }, "email_by_dow": [ { "day": "Monday", "campaigns": 44, "recipients": 1415781, "revenue": 299307.19, "rev_per_recipient": 0.2114, "open_rate": 60.49, "click_rate": 0.612, "conversion_rate": 2.301, "unsubscribe_rate": 0.084 }, { "day": "Tuesday", "campaigns": 58, "recipients": 1989931, "revenue": 423622.18, "rev_per_recipient": 0.2129, "open_rate": 58.3, "click_rate": 0.623, "conversion_rate": 2.202, "unsubscribe_rate": 0.074 }, { "day": "Wednesday", "campaigns": 45, "recipients": 1606067, "revenue": 335275.11, "rev_per_recipient": 0.2088, "open_rate": 58.96, "click_rate": 0.537, "conversion_rate": 2.099, "unsubscribe_rate": 0.074 }, { "day": "Thursday", "campaigns": 49, "recipients": 1838439, "revenue": 405304.84, "rev_per_recipient": 0.2205, "open_rate": 57.48, "click_rate": 0.624, "conversion_rate": 2.28, "unsubscribe_rate": 0.086 }, { "day": "Friday", "campaigns": 60, "recipients": 2293082, "revenue": 427105.92, "rev_per_recipient": 0.1863, "open_rate": 58.07, "click_rate": 0.584, "conversion_rate": 2.002, "unsubscribe_rate": 0.069 }, { "day": "Saturday", "campaigns": 45, "recipients": 1271110, "revenue": 339375.74, "rev_per_recipient": 0.267, "open_rate": 58.05, "click_rate": 0.742, "conversion_rate": 2.679, "unsubscribe_rate": 0.069 }, { "day": "Sunday", "campaigns": 57, "recipients": 1879789, "revenue": 377401.61, "rev_per_recipient": 0.2008, "open_rate": 61.97, "click_rate": 0.65, "conversion_rate": 2.138, "unsubscribe_rate": 0.08 } ], "email_by_hour": [ { "hour": 0, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 1, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 2, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 3, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 4, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 5, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 6, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 7, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 8, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 9, "campaigns": 57, "recipients": 2013820, "revenue": 392212.9, "rev_per_recipient": 0.1948, "open_rate": 59.92, "click_rate": 0.614, "conversion_rate": 1.892 }, { "hour": 10, "campaigns": 53, "recipients": 3016392, "revenue": 324953.39, "rev_per_recipient": 0.1077, "open_rate": 55.01, "click_rate": 0.383, "conversion_rate": 1.277 }, { "hour": 11, "campaigns": 2, "recipients": 72299, "revenue": 17588.47, "rev_per_recipient": 0.2433, "open_rate": 59.03, "click_rate": 0.491, "conversion_rate": 2.266 }, { "hour": 12, "campaigns": 1, "recipients": 59674, "revenue": 6824.55, "rev_per_recipient": 0.1144, "open_rate": 81.94, "click_rate": 0.293, "conversion_rate": 1.662 }, { "hour": 13, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 14, "campaigns": 1, "recipients": 20866, "revenue": 5634.11, "rev_per_recipient": 0.27, "open_rate": 65.18, "click_rate": 2.094, "conversion_rate": 2.463 }, { "hour": 15, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 16, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 17, "campaigns": 133, "recipients": 3895599, "revenue": 1022666.56, "rev_per_recipient": 0.2625, "open_rate": 59.97, "click_rate": 0.715, "conversion_rate": 2.391 }, { "hour": 18, "campaigns": 109, "recipients": 3090018, "revenue": 817478.47, "rev_per_recipient": 0.2646, "open_rate": 60.52, "click_rate": 0.73, "conversion_rate": 3.143 }, { "hour": 19, "campaigns": 1, "recipients": 87218, "revenue": 14473.33, "rev_per_recipient": 0.1659, "open_rate": 60.08, "click_rate": 0.868, "conversion_rate": 1.833 }, { "hour": 20, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 21, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 22, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 23, "campaigns": 1, "recipients": 38313, "revenue": 5560.81, "rev_per_recipient": 0.1451, "open_rate": 63.23, "click_rate": 0.386, "conversion_rate": 1.472 } ], "sms_by_dow": [ { "day": "Monday", "campaigns": 42, "recipients": 874123, "revenue": 154567.56, "rev_per_recipient": 0.1768, "open_rate": 0.0, "click_rate": 30.965, "conversion_rate": 1.899, "unsubscribe_rate": 0.068 }, { "day": "Tuesday", "campaigns": 46, "recipients": 1114408, "revenue": 181107.82, "rev_per_recipient": 0.1625, "open_rate": 0.0, "click_rate": 29.657, "conversion_rate": 1.784, "unsubscribe_rate": 0.063 }, { "day": "Wednesday", "campaigns": 36, "recipients": 817876, "revenue": 133313.2, "rev_per_recipient": 0.163, "open_rate": 0.0, "click_rate": 30.718, "conversion_rate": 1.698, "unsubscribe_rate": 0.063 }, { "day": "Thursday", "campaigns": 43, "recipients": 1048101, "revenue": 191973.76, "rev_per_recipient": 0.1832, "open_rate": 0.0, "click_rate": 25.137, "conversion_rate": 1.825, "unsubscribe_rate": 0.063 }, { "day": "Friday", "campaigns": 45, "recipients": 1267520, "revenue": 221078.56, "rev_per_recipient": 0.1744, "open_rate": 0.0, "click_rate": 27.02, "conversion_rate": 1.715, "unsubscribe_rate": 0.058 }, { "day": "Saturday", "campaigns": 42, "recipients": 975209, "revenue": 163023.35, "rev_per_recipient": 0.1672, "open_rate": 0.0, "click_rate": 27.684, "conversion_rate": 1.74, "unsubscribe_rate": 0.057 }, { "day": "Sunday", "campaigns": 41, "recipients": 997890, "revenue": 184104.11, "rev_per_recipient": 0.1845, "open_rate": 0.0, "click_rate": 30.849, "conversion_rate": 1.824, "unsubscribe_rate": 0.061 } ], "sms_by_hour": [ { "hour": 0, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 1, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 2, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 3, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 4, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 5, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 6, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 7, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 8, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 9, "campaigns": 3, "recipients": 61620, "revenue": 8607.71, "rev_per_recipient": 0.1397, "open_rate": 0.0, "click_rate": 38.199, "conversion_rate": 1.547 }, { "hour": 10, "campaigns": 4, "recipients": 131408, "revenue": 15176.08, "rev_per_recipient": 0.1155, "open_rate": 0.0, "click_rate": 38.445, "conversion_rate": 1.393 }, { "hour": 11, "campaigns": 3, "recipients": 373131, "revenue": 15217.91, "rev_per_recipient": 0.0408, "open_rate": 0.0, "click_rate": 16.439, "conversion_rate": 0.405 }, { "hour": 12, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 13, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 14, "campaigns": 1, "recipients": 20416, "revenue": 2984.29, "rev_per_recipient": 0.1462, "open_rate": 0.0, "click_rate": 33.924, "conversion_rate": 1.758 }, { "hour": 15, "campaigns": 1, "recipients": 18305, "revenue": 1020.61, "rev_per_recipient": 0.0558, "open_rate": 0.0, "click_rate": 3.043, "conversion_rate": 0.683 }, { "hour": 16, "campaigns": 6, "recipients": 180638, "revenue": 21359.99, "rev_per_recipient": 0.1182, "open_rate": 0.0, "click_rate": 26.499, "conversion_rate": 1.066 }, { "hour": 17, "campaigns": 182, "recipients": 3871498, "revenue": 754820.95, "rev_per_recipient": 0.195, "open_rate": 0.0, "click_rate": 28.027, "conversion_rate": 1.777 }, { "hour": 18, "campaigns": 95, "recipients": 2438111, "revenue": 409980.82, "rev_per_recipient": 0.1682, "open_rate": 0.0, "click_rate": 31.187, "conversion_rate": 2.087 }, { "hour": 19, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 20, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 21, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 22, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 }, { "hour": 23, "campaigns": 0, "recipients": 0, "revenue": 0.0, "rev_per_recipient": 0, "open_rate": 0, "click_rate": 0, "conversion_rate": 0 } ], "top_email_campaigns": [ { "id": "01K3RPZN5FSRNGTWY1MSAG8WX4", "channel": "email", "name": "Saturday - 30th August 2025 - Last Chance - Cars - Ford Transit Instant Win - Vans", "status": "Sent", "send_time": "2025-08-30T17:00:00+00:00", "send_dow": "Saturday", "send_hour": 17, "send_date": "2025-08-30", "recipients": 17764, "delivered": 17755, "opens_unique": 11461, "open_rate": 64.55, "clicks_unique": 215, "click_rate": 1.211, "conversions": 890, "conversion_uniques": 433, "conversion_rate": 2.439, "revenue": 17492.23, "rev_per_recipient": 0.9852, "unsubscribes": 23, "unsubscribe_rate": 0.13 }, { "id": "01JX00S7BAJDYBCNK5TQK0AMHS", "channel": "email", "name": "Saturday - Ends Tonight - 7th June 2025 - Car - Range Rover Velar", "status": "Sent", "send_time": "2025-06-07T17:00:00+00:00", "send_dow": "Saturday", "send_hour": 17, "send_date": "2025-06-07", "recipients": 53134, "delivered": 53030, "opens_unique": 31466, "open_rate": 59.34, "clicks_unique": 629, "click_rate": 1.186, "conversions": 1597, "conversion_uniques": 862, "conversion_rate": 1.625, "revenue": 17066.77, "rev_per_recipient": 0.3218, "unsubscribes": 31, "unsubscribe_rate": 0.058 }, { "id": "01JYRBNVKBNE00B1M6PDVNTX7J", "channel": "email", "name": "Thursday Ends Today (3rd July 2025) - Instant Bikes - Sur Ron Scratch & Win", "status": "Sent", "send_time": "2025-07-03T17:00:00+00:00", "send_dow": "Thursday", "send_hour": 17, "send_date": "2025-07-03", "recipients": 81359, "delivered": 81034, "opens_unique": 49342, "open_rate": 60.89, "clicks_unique": 371, "click_rate": 0.458, "conversions": 1514, "conversion_uniques": 733, "conversion_rate": 0.905, "revenue": 17053.41, "rev_per_recipient": 0.2104, "unsubscribes": 80, "unsubscribe_rate": 0.097 }, { "id": "01JZTEN14B8X6QGYEFSP0FXRPK", "channel": "email", "name": "Monday - Ends Tonight (14th July 2025) - Scratch & Win - Motocross", "status": "Sent", "send_time": "2025-07-14T17:00:00+00:00", "send_dow": "Monday", "send_hour": 17, "send_date": "2025-07-14", "recipients": 60916, "delivered": 60771, "opens_unique": 39142, "open_rate": 64.41, "clicks_unique": 192, "click_rate": 0.316, "conversions": 945, "conversion_uniques": 482, "conversion_rate": 0.793, "revenue": 15750.32, "rev_per_recipient": 0.2592, "unsubscribes": 54, "unsubscribe_rate": 0.087 }, { "id": "01K24AHQKYPAQCXCPG4KVWHDES", "channel": "email", "name": "Monday - Last Chance - 11th August 2025 - Volkswagen Golf", "status": "Sent", "send_time": "2025-08-11T17:00:00+00:00", "send_dow": "Monday", "send_hour": 17, "send_date": "2025-08-11", "recipients": 28643, "delivered": 28620, "opens_unique": 19873, "open_rate": 69.44, "clicks_unique": 182, "click_rate": 0.636, "conversions": 967, "conversion_uniques": 678, "conversion_rate": 2.369, "revenue": 15535.6, "rev_per_recipient": 0.5428, "unsubscribes": 49, "unsubscribe_rate": 0.171 }, { "id": "01KCSHDRSJ8VY72JFDDBTWBSDB", "channel": "email", "name": "Thursday - Ends Tonight - 25th December 2025 - Christmas - 30% Flash Sale - \u00a350K", "status": "Sent", "send_time": "2025-12-25T10:00:00+00:00", "send_dow": "Thursday", "send_hour": 10, "send_date": "2025-12-25", "recipients": 199434, "delivered": 198848, "opens_unique": 54172, "open_rate": 27.24, "clicks_unique": 979, "click_rate": 0.492, "conversions": 1769, "conversion_uniques": 931, "conversion_rate": 0.468, "revenue": 15403.9, "rev_per_recipient": 0.0775, "unsubscribes": 292, "unsubscribe_rate": 0.147 }, { "id": "01JX2N2515BAJ8F30PWYCW2YN2", "channel": "email", "name": "Tuesday - Last Chance (10th June 2025) - Instant Cars - Family Car Instant Wins", "status": "Sent", "send_time": "2025-06-10T17:00:00+00:00", "send_dow": "Tuesday", "send_hour": 17, "send_date": "2025-06-10", "recipients": 64381, "delivered": 64342, "opens_unique": 46079, "open_rate": 71.62, "clicks_unique": 627, "click_rate": 0.974, "conversions": 1465, "conversion_uniques": 723, "conversion_rate": 1.124, "revenue": 15232.62, "rev_per_recipient": 0.2367, "unsubscribes": 41, "unsubscribe_rate": 0.064 }, { "id": "01KCRRE3WGQV6MRHA0HCP9H1DX", "channel": "email", "name": "Sunday - Last Chance - 21st December 2025 - Gold Vault Instants", "status": "Sent", "send_time": "2025-12-21T09:00:00+00:00", "send_dow": "Sunday", "send_hour": 9, "send_date": "2025-12-21", "recipients": 24786, "delivered": 24753, "opens_unique": 16348, "open_rate": 66.05, "clicks_unique": 185, "click_rate": 0.747, "conversions": 1985, "conversion_uniques": 878, "conversion_rate": 3.547, "revenue": 14640.35, "rev_per_recipient": 0.5915, "unsubscribes": 19, "unsubscribe_rate": 0.077 }, { "id": "01K04AN1HP4AA93WN5JEM2GWHC", "channel": "email", "name": "Thursday VIP Sale (17th July 2025) - Car & Bike Instant Wins - VIP Code", "status": "Sent", "send_time": "2025-07-17T17:00:00+00:00", "send_dow": "Thursday", "send_hour": 17, "send_date": "2025-07-17", "recipients": 28828, "delivered": 28780, "opens_unique": 11604, "open_rate": 40.32, "clicks_unique": 489, "click_rate": 1.699, "conversions": 1133, "conversion_uniques": 534, "conversion_rate": 1.855, "revenue": 14481.48, "rev_per_recipient": 0.5032, "unsubscribes": 21, "unsubscribe_rate": 0.069 }, { "id": "01JXAHR9DYKWTY8Z9Z2A6E1W6D", "channel": "email", "name": "Thursday Ends Today (12th June 2025) - Snetterton Race Day - Free Comp", "status": "Sent", "send_time": "2025-06-12T19:00:00+00:00", "send_dow": "Thursday", "send_hour": 19, "send_date": "2025-06-12", "recipients": 87218, "delivered": 86966, "opens_unique": 52401, "open_rate": 60.26, "clicks_unique": 757, "click_rate": 0.87, "conversions": 1599, "conversion_uniques": 961, "conversion_rate": 1.105, "revenue": 14473.33, "rev_per_recipient": 0.1664, "unsubscribes": 79, "unsubscribe_rate": 0.091 }, { "id": "01KCV9GS65CNTSJNXF24GCDQZH", "channel": "email", "name": "Tuesday - Last Chance- 23rd December 2025 - Cars & Bikes - Mercedes X350 Power + Tech Instant Wins", "status": "Sent", "send_time": "2025-12-23T18:00:00+00:00", "send_dow": "Tuesday", "send_hour": 18, "send_date": "2025-12-23", "recipients": 30507, "delivered": 30463, "opens_unique": 19984, "open_rate": 65.6, "clicks_unique": 281, "click_rate": 0.922, "conversions": 1942, "conversion_uniques": 1017, "conversion_rate": 3.338, "revenue": 14154.97, "rev_per_recipient": 0.4647, "unsubscribes": 17, "unsubscribe_rate": 0.056 }, { "id": "01JZ0RH31V8WFRA4X8AV8H8GXV", "channel": "email", "name": "Saturday - Ends Tonight - 05 June 2025 - Big Clearout Instant Wins - Cars, Bikes, Transporters, Vans", "status": "Sent", "send_time": "2025-07-05T09:00:00+00:00", "send_dow": "Saturday", "send_hour": 9, "send_date": "2025-07-05", "recipients": 48934, "delivered": 48637, "opens_unique": 23717, "open_rate": 48.76, "clicks_unique": 199, "click_rate": 0.409, "conversions": 1238, "conversion_uniques": 621, "conversion_rate": 1.277, "revenue": 13910.19, "rev_per_recipient": 0.286, "unsubscribes": 37, "unsubscribe_rate": 0.074 }, { "id": "01K3K2XV211CY5P1GQJPWPN2CD", "channel": "email", "name": "Thursday - Last Chance - 28th August 2025 - Donnington Free Comp", "status": "Sent", "send_time": "2025-08-28T17:00:00+00:00", "send_dow": "Thursday", "send_hour": 17, "send_date": "2025-08-28", "recipients": 68672, "delivered": 68560, "opens_unique": 48110, "open_rate": 70.17, "clicks_unique": 415, "click_rate": 0.605, "conversions": 1229, "conversion_uniques": 720, "conversion_rate": 1.05, "revenue": 13755.93, "rev_per_recipient": 0.2006, "unsubscribes": 126, "unsubscribe_rate": 0.178 }, { "id": "01KCVHGRNNC4WM82FGYSVBNAD6", "channel": "email", "name": "Wednesday - Ends Today - 31st December 2025 - Cash - \u00a350,000", "status": "Sent", "send_time": "2025-12-31T10:00:00+00:00", "send_dow": "Wednesday", "send_hour": 10, "send_date": "2025-12-31", "recipients": 52684, "delivered": 52582, "opens_unique": 31526, "open_rate": 59.96, "clicks_unique": 316, "click_rate": 0.601, "conversions": 1336, "conversion_uniques": 815, "conversion_rate": 1.55, "revenue": 13516.8, "rev_per_recipient": 0.2571, "unsubscribes": 24, "unsubscribe_rate": 0.046 }, { "id": "01K06JE5JNBNNDCT7SWSPBAQ76", "channel": "email", "name": "Friday - Ends Today (18th July 2025) - Race Day - Brand Hatch - Free Entry", "status": "Sent", "send_time": "2025-07-18T17:00:00+00:00", "send_dow": "Friday", "send_hour": 17, "send_date": "2025-07-18", "recipients": 28980, "delivered": 28928, "opens_unique": 16317, "open_rate": 56.41, "clicks_unique": 459, "click_rate": 1.587, "conversions": 1334, "conversion_uniques": 665, "conversion_rate": 2.299, "revenue": 13397.81, "rev_per_recipient": 0.4631, "unsubscribes": 29, "unsubscribe_rate": 0.097 }, { "id": "01JZAPQXACCK1M4HKWJH9SFXZ8", "channel": "email", "name": "Thursday Ends Today (10th July 2025) - Voucher - TUI \u00a35K", "status": "Sent", "send_time": "2025-07-10T09:00:00+00:00", "send_dow": "Thursday", "send_hour": 9, "send_date": "2025-07-10", "recipients": 45112, "delivered": 44934, "opens_unique": 23130, "open_rate": 51.48, "clicks_unique": 151, "click_rate": 0.336, "conversions": 1356, "conversion_uniques": 590, "conversion_rate": 1.313, "revenue": 13197.29, "rev_per_recipient": 0.2937, "unsubscribes": 34, "unsubscribe_rate": 0.073 }, { "id": "01KMR2QWX710EM4Y7YK9WQC379", "channel": "email", "name": "Tuesday - 31st March 2026 - Last Chance - Cash - Cash Boost", "status": "Sent", "send_time": "2026-03-31T17:00:00+00:00", "send_dow": "Tuesday", "send_hour": 17, "send_date": "2026-03-31", "recipients": 22972, "delivered": 22957, "opens_unique": 14035, "open_rate": 61.14, "clicks_unique": 376, "click_rate": 1.638, "conversions": 1192, "conversion_uniques": 537, "conversion_rate": 2.339, "revenue": 12976.37, "rev_per_recipient": 0.5653, "unsubscribes": 18, "unsubscribe_rate": 0.078 }, { "id": "01KCS5JW8Z1XV90RXTZPZ62H7S", "channel": "email", "name": "Wednesday - Last Chance - 24th December 2025 - Cars & Bikes - Ruff Riders Instant Wins", "status": "Sent", "send_time": "2025-12-24T18:00:00+00:00", "send_dow": "Wednesday", "send_hour": 18, "send_date": "2025-12-24", "recipients": 28872, "delivered": 28824, "opens_unique": 19808, "open_rate": 68.72, "clicks_unique": 234, "click_rate": 0.812, "conversions": 1484, "conversion_uniques": 875, "conversion_rate": 3.036, "revenue": 12942.78, "rev_per_recipient": 0.449, "unsubscribes": 9, "unsubscribe_rate": 0.031 }, { "id": "01KGHSSCZFG2QXEMZT03QCS74Z", "channel": "email", "name": "Tuesday - 3rd February 2026 - Last Chance - Gold - Rollerball Chain", "status": "Sent", "send_time": "2026-02-03T18:00:00+00:00", "send_dow": "Tuesday", "send_hour": 18, "send_date": "2026-02-03", "recipients": 31407, "delivered": 31390, "opens_unique": 18832, "open_rate": 59.99, "clicks_unique": 259, "click_rate": 0.825, "conversions": 1138, "conversion_uniques": 609, "conversion_rate": 1.94, "revenue": 12812.46, "rev_per_recipient": 0.4082, "unsubscribes": 17, "unsubscribe_rate": 0.054 }, { "id": "01JZ05PW8J8AX7YXDJDM7SW7KE", "channel": "email", "name": "Friday - Last Chance (4th July 2025) - Van Instant Wins - Campervan Scratch & Win", "status": "Sent", "send_time": "2025-07-04T17:00:00+00:00", "send_dow": "Friday", "send_hour": 17, "send_date": "2025-07-04", "recipients": 62494, "delivered": 62422, "opens_unique": 45102, "open_rate": 72.25, "clicks_unique": 184, "click_rate": 0.295, "conversions": 1152, "conversion_uniques": 589, "conversion_rate": 0.944, "revenue": 12513.05, "rev_per_recipient": 0.2005, "unsubscribes": 48, "unsubscribe_rate": 0.075 }, { "id": "01JZQXXCGJXVKG6JSJKNP7D7NB", "channel": "email", "name": "Saturday - Last Chance - 12 July 2026 - Old School MX - Instant Bikes", "status": "Sent", "send_time": "2025-07-12T17:00:00+00:00", "send_dow": "Saturday", "send_hour": 17, "send_date": "2025-07-12", "recipients": 31141, "delivered": 30981, "opens_unique": 12216, "open_rate": 39.43, "clicks_unique": 165, "click_rate": 0.533, "conversions": 1035, "conversion_uniques": 473, "conversion_rate": 1.527, "revenue": 12405.39, "rev_per_recipient": 0.4004, "unsubscribes": 28, "unsubscribe_rate": 0.09 }, { "id": "01KGHE6GQ34STWZTGHN35E281T", "channel": "email", "name": "Monday - 9th February 2025 - Cars & Bikes - High Performance Instant Wins + Winners", "status": "Sent", "send_time": "2026-02-09T10:00:00+00:00", "send_dow": "Monday", "send_hour": 10, "send_date": "2026-02-09", "recipients": 67439, "delivered": 67315, "opens_unique": 48314, "open_rate": 71.77, "clicks_unique": 509, "click_rate": 0.756, "conversions": 1403, "conversion_uniques": 603, "conversion_rate": 0.896, "revenue": 12291.92, "rev_per_recipient": 0.1826, "unsubscribes": 58, "unsubscribe_rate": 0.086 }, { "id": "01KCSPF299XAQTJ8BSWVG30Y2S", "channel": "email", "name": "Sunday - Last Chance - 28th December 2025 - BMW X5", "status": "Sent", "send_time": "2025-12-28T09:00:00+00:00", "send_dow": "Sunday", "send_hour": 9, "send_date": "2025-12-28", "recipients": 34414, "delivered": 34340, "opens_unique": 20904, "open_rate": 60.87, "clicks_unique": 246, "click_rate": 0.716, "conversions": 1777, "conversion_uniques": 922, "conversion_rate": 2.685, "revenue": 12203.51, "rev_per_recipient": 0.3554, "unsubscribes": 23, "unsubscribe_rate": 0.067 }, { "id": "01KCH5175YACK14M6V6JM02TJK", "channel": "email", "name": "Friday - Last Chance - 19th December 2025 - Rolex Yacht Master - Tech & Luxury", "status": "Sent", "send_time": "2025-12-19T18:00:00+00:00", "send_dow": "Friday", "send_hour": 18, "send_date": "2025-12-19", "recipients": 41573, "delivered": 41487, "opens_unique": 19238, "open_rate": 46.37, "clicks_unique": 188, "click_rate": 0.453, "conversions": 1863, "conversion_uniques": 815, "conversion_rate": 1.964, "revenue": 12085.6, "rev_per_recipient": 0.2913, "unsubscribes": 27, "unsubscribe_rate": 0.065 }, { "id": "01KBFSNFV0Z7NFRHH27D9EC280", "channel": "email", "name": "Thursday - Last Chance - 4th December 2025 - Christmas Offer - 25% Off \u00a3150K + Toy Bundle", "status": "Sent", "send_time": "2025-12-04T18:00:00+00:00", "send_dow": "Thursday", "send_hour": 18, "send_date": "2025-12-04", "recipients": 62204, "delivered": 62134, "opens_unique": 49251, "open_rate": 79.27, "clicks_unique": 394, "click_rate": 0.634, "conversions": 1606, "conversion_uniques": 888, "conversion_rate": 1.429, "revenue": 11800.21, "rev_per_recipient": 0.1899, "unsubscribes": 34, "unsubscribe_rate": 0.055 } ], "bot_email_campaigns": [ { "id": "01K8TVW41SXX9BJ430KC6G9BG4", "channel": "email", "name": "Friday - Retention - 31st October 2025 - Basement of Riches - Top Competitions", "status": "Sent", "send_time": "2025-10-31T10:00:00+00:00", "send_dow": "Friday", "send_hour": 10, "send_date": "2025-10-31", "recipients": 5482, "delivered": 5460, "opens_unique": 511, "open_rate": 9.36, "clicks_unique": 25, "click_rate": 0.458, "conversions": 16, "conversion_uniques": 12, "conversion_rate": 0.22, "revenue": 156.98, "rev_per_recipient": 0.0288, "unsubscribes": 3, "unsubscribe_rate": 0.055 }, { "id": "01KC3Z2DS1C5QCYY8B4KRNCHGR", "channel": "email", "name": "Friday - Ends Today - 11th December 2025 - 15% Off Perfect Christmas Gift Guide - Cars & Bikes - Volkswagen Golf", "status": "Sent", "send_time": "2025-12-12T10:00:00+00:00", "send_dow": "Friday", "send_hour": 10, "send_date": "2025-12-12", "recipients": 199159, "delivered": 198666, "opens_unique": 51083, "open_rate": 25.71, "clicks_unique": 331, "click_rate": 0.167, "conversions": 982, "conversion_uniques": 535, "conversion_rate": 0.269, "revenue": 6374.68, "rev_per_recipient": 0.0321, "unsubscribes": 113, "unsubscribe_rate": 0.057 }, { "id": "01K9VXCVAAR419TGXCEZ94YC9M", "channel": "email", "name": "Thursday - Ends Tonight - 13th November 2025 - Cars & Bikes - Kids Off Road instants", "status": "Sent", "send_time": "2025-11-13T10:00:00+00:00", "send_dow": "Thursday", "send_hour": 10, "send_date": "2025-11-13", "recipients": 40646, "delivered": 40578, "opens_unique": 31021, "open_rate": 76.45, "clicks_unique": 84, "click_rate": 0.207, "conversions": 300, "conversion_uniques": 210, "conversion_rate": 0.518, "revenue": 1612.37, "rev_per_recipient": 0.0397, "unsubscribes": 17, "unsubscribe_rate": 0.042 }, { "id": "01KCHPKW08GGK8QW6476XVAY2N", "channel": "email", "name": "Tuesday - Ends Today - 23rd December 2025 - Still Looking for the Perfect Gift? - Cars & Bikes - Mercedes X350 Power + Tech Instant Wins", "status": "Sent", "send_time": "2025-12-23T10:00:00+00:00", "send_dow": "Tuesday", "send_hour": 10, "send_date": "2025-12-23", "recipients": 198987, "delivered": 198447, "opens_unique": 49321, "open_rate": 24.85, "clicks_unique": 288, "click_rate": 0.145, "conversions": 1067, "conversion_uniques": 605, "conversion_rate": 0.305, "revenue": 8737.31, "rev_per_recipient": 0.044, "unsubscribes": 86, "unsubscribe_rate": 0.043 }, { "id": "01KN6HKHEP61J0R023DT645MVR", "channel": "email", "name": "Friday - 3rd April 2026 - Easter Promotion - 50% Cashback - Last Chance - Surron Ultra Bee Instant Bikes", "status": "Sent", "send_time": "2026-04-03T17:00:00+00:00", "send_dow": "Friday", "send_hour": 17, "send_date": "2026-04-03", "recipients": 119118, "delivered": 118603, "opens_unique": 56407, "open_rate": 47.56, "clicks_unique": 405, "click_rate": 0.341, "conversions": 785, "conversion_uniques": 409, "conversion_rate": 0.345, "revenue": 5622.26, "rev_per_recipient": 0.0474, "unsubscribes": 81, "unsubscribe_rate": 0.068 }, { "id": "01KJWTVGQ6MAE92ECBAE8EVW43", "channel": "email", "name": "Friday - 6th March 2025 - Ends Tonight - Cars & Bikes - Van - Pick Your Prize - Mercedes GLC + Ford Transit Custom", "status": "Sent", "send_time": "2026-03-06T10:00:00+00:00", "send_dow": "Friday", "send_hour": 10, "send_date": "2026-03-06", "recipients": 118946, "delivered": 118424, "opens_unique": 55503, "open_rate": 46.87, "clicks_unique": 282, "click_rate": 0.238, "conversions": 562, "conversion_uniques": 321, "conversion_rate": 0.271, "revenue": 5960.87, "rev_per_recipient": 0.0503, "unsubscribes": 114, "unsubscribe_rate": 0.096 }, { "id": "01K9S88EPGVRBRM6BEQ53M592J", "channel": "email", "name": "Wednesday - Re-Targeting - 12th November 2025 - Top Competitions", "status": "Sent", "send_time": "2025-11-12T10:00:00+00:00", "send_dow": "Wednesday", "send_hour": 10, "send_date": "2025-11-12", "recipients": 18398, "delivered": 18375, "opens_unique": 8830, "open_rate": 48.05, "clicks_unique": 63, "click_rate": 0.343, "conversions": 214, "conversion_uniques": 133, "conversion_rate": 0.724, "revenue": 928.39, "rev_per_recipient": 0.0505, "unsubscribes": 6, "unsubscribe_rate": 0.033 }, { "id": "01K9Y71Z90W1R1Y39C6ESQSEER", "channel": "email", "name": "Monday - Re-Targeting - 17th November 2025 - Top Competition - Cars & Bikes", "status": "Sent", "send_time": "2025-11-17T10:00:00+00:00", "send_dow": "Monday", "send_hour": 10, "send_date": "2025-11-17", "recipients": 108271, "delivered": 107821, "opens_unique": 34367, "open_rate": 31.87, "clicks_unique": 270, "click_rate": 0.25, "conversions": 995, "conversion_uniques": 506, "conversion_rate": 0.469, "revenue": 5952.89, "rev_per_recipient": 0.0552, "unsubscribes": 100, "unsubscribe_rate": 0.093 }, { "id": "01KMFYFCSVS1NCM0GGPXTF8NCZ", "channel": "email", "name": "Friday - 27th March 2026 - Re-Targeting - Ends Tonight - Cars & Bikes - High Performance Instant Wins", "status": "Sent", "send_time": "2026-03-27T10:00:00+00:00", "send_dow": "Friday", "send_hour": 10, "send_date": "2026-03-27", "recipients": 59569, "delivered": 59440, "opens_unique": 36049, "open_rate": 60.65, "clicks_unique": 157, "click_rate": 0.264, "conversions": 416, "conversion_uniques": 252, "conversion_rate": 0.424, "revenue": 3424.74, "rev_per_recipient": 0.0576, "unsubscribes": 44, "unsubscribe_rate": 0.074 }, { "id": "01K97GGTK0PCGWRKN3B2AKZHEB", "channel": "email", "name": "Wednesday - Ends Tonight - 5th November 2025 - Bonfire Offer", "status": "Sent", "send_time": "2025-11-05T10:00:00+00:00", "send_dow": "Wednesday", "send_hour": 10, "send_date": "2025-11-05", "recipients": 128750, "delivered": 128031, "opens_unique": 49114, "open_rate": 38.36, "clicks_unique": 351, "click_rate": 0.274, "conversions": 794, "conversion_uniques": 488, "conversion_rate": 0.381, "revenue": 7655.2, "rev_per_recipient": 0.0598, "unsubscribes": 121, "unsubscribe_rate": 0.095 }, { "id": "01K06ZKE7D1371XV9F154B7J21", "channel": "email", "name": "Sunday - Last Chance - 20th July 2025 - 20th July 2025 - Car - Mercedes C63S Premium Stage 3 (clone)", "status": "Sent", "send_time": "2025-07-20T17:00:00+00:00", "send_dow": "Sunday", "send_hour": 17, "send_date": "2025-07-20", "recipients": 19987, "delivered": 19953, "opens_unique": 11996, "open_rate": 60.12, "clicks_unique": 60, "click_rate": 0.301, "conversions": 174, "conversion_uniques": 108, "conversion_rate": 0.541, "revenue": 1209.32, "rev_per_recipient": 0.0606, "unsubscribes": 26, "unsubscribe_rate": 0.13 }, { "id": "01K06M0ADPYY426JD4GP3SZNY2", "channel": "email", "name": "Saturday - Last Chance - 19th July 2025 - Van Instant Wins - Only Vans Scratch & Win", "status": "Sent", "send_time": "2025-07-19T17:00:00+00:00", "send_dow": "Saturday", "send_hour": 17, "send_date": "2025-07-19", "recipients": 21846, "delivered": 21811, "opens_unique": 13061, "open_rate": 59.88, "clicks_unique": 34, "click_rate": 0.156, "conversions": 156, "conversion_uniques": 96, "conversion_rate": 0.44, "revenue": 1453.12, "rev_per_recipient": 0.0666, "unsubscribes": 18, "unsubscribe_rate": 0.083 }, { "id": "01KNKNK66JTRC8X3J7FS0ZKP8P", "channel": "email", "name": "Sunday 12th April - Retargeting - Last Chance - Cars & Bikes - VW Tiguan", "status": "Sent", "send_time": "2026-04-12T17:00:00+00:00", "send_dow": "Sunday", "send_hour": 17, "send_date": "2026-04-12", "recipients": 71235, "delivered": 71101, "opens_unique": 49554, "open_rate": 69.69, "clicks_unique": 249, "click_rate": 0.35, "conversions": 479, "conversion_uniques": 327, "conversion_rate": 0.46, "revenue": 4936.7, "rev_per_recipient": 0.0694, "unsubscribes": 53, "unsubscribe_rate": 0.075 }, { "id": "01KJZ5R8BFNPT1SQEY9H5QCDWT", "channel": "email", "name": "Sunday - 8th March 2025 - Winners", "status": "Sent", "send_time": "2026-03-08T10:00:00+00:00", "send_dow": "Sunday", "send_hour": 10, "send_date": "2026-03-08", "recipients": 77787, "delivered": 77641, "opens_unique": 52346, "open_rate": 67.42, "clicks_unique": 254, "click_rate": 0.327, "conversions": 700, "conversion_uniques": 363, "conversion_rate": 0.468, "revenue": 5464.83, "rev_per_recipient": 0.0704, "unsubscribes": 57, "unsubscribe_rate": 0.073 }, { "id": "01KPTE9069JRPS2R5NHS69ZK01", "channel": "email", "name": "Thursday - 23rd April 2026 - 6 Months Re-targeting - Ends Today - \u00a350,000 Cash", "status": "Sent", "send_time": "2026-04-23T09:00:00+00:00", "send_dow": "Thursday", "send_hour": 9, "send_date": "2026-04-23", "recipients": 114629, "delivered": 114394, "opens_unique": 52579, "open_rate": 45.96, "clicks_unique": 386, "click_rate": 0.337, "conversions": 772, "conversion_uniques": 515, "conversion_rate": 0.45, "revenue": 8081.12, "rev_per_recipient": 0.0706, "unsubscribes": 84, "unsubscribe_rate": 0.073 } ], "top_sms_campaigns": [ { "id": "01K4W59W2NRXCVVJGVBNF58830", "channel": "sms", "name": "SMS - Friday 12th September - Cash - \u00a3100K", "status": "Sent", "send_time": "2025-09-12T17:00:00+00:00", "send_dow": "Friday", "send_hour": 17, "send_date": "2025-09-12", "recipients": 70685, "delivered": 68890, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 21868, "click_rate": 31.743, "conversions": 1300, "conversion_uniques": 1025, "conversion_rate": 1.488, "revenue": 12874.14, "rev_per_recipient": 0.1869, "unsubscribes": 46, "unsubscribe_rate": 0.067 }, { "id": "01K4QK0AHCWTRDYV0KVT6G26DW", "channel": "sms", "name": "SMS - Wednesday - 10th September - Bikes - Little Rider's Instant Wins", "status": "Sent", "send_time": "2025-09-10T17:00:00+00:00", "send_dow": "Wednesday", "send_hour": 17, "send_date": "2025-09-10", "recipients": 19240, "delivered": 19177, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 4841, "click_rate": 25.244, "conversions": 264, "conversion_uniques": 173, "conversion_rate": 0.902, "revenue": 11405.38, "rev_per_recipient": 0.5947, "unsubscribes": 9, "unsubscribe_rate": 0.047 }, { "id": "01KCRE9BZMF8DWE7CHS1DMF63V", "channel": "sms", "name": "SMS - Tuesday 23rd December 2025 - Mercedes X350 + \u00a350k Comps Push - 6pm 33% Gradual", "status": "Sent", "send_time": "2025-12-23T18:00:00+00:00", "send_dow": "Tuesday", "send_hour": 18, "send_date": "2025-12-23", "recipients": 40108, "delivered": 39617, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 11654, "click_rate": 29.417, "conversions": 1270, "conversion_uniques": 766, "conversion_rate": 1.934, "revenue": 9673.41, "rev_per_recipient": 0.2442, "unsubscribes": 16, "unsubscribe_rate": 0.04 }, { "id": "01K4W3X5SX5W22RV5C97TX9RY2", "channel": "sms", "name": "SMS - Thursday - 11th September - Bikes - Choose Your Honda", "status": "Sent", "send_time": "2025-09-11T17:00:00+00:00", "send_dow": "Thursday", "send_hour": 17, "send_date": "2025-09-11", "recipients": 20885, "delivered": 20827, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 4897, "click_rate": 23.513, "conversions": 559, "conversion_uniques": 379, "conversion_rate": 1.82, "revenue": 9564.43, "rev_per_recipient": 0.4592, "unsubscribes": 17, "unsubscribe_rate": 0.082 }, { "id": "01KPT4CCYJ9WAC8A0J2K3A14VG", "channel": "sms", "name": "SMS - Thursday - SMS Full List - 23rd April 2026 - Last Chance - \u00a350,000 Cash", "status": "Sent", "send_time": "2026-04-23T11:00:00+00:00", "send_dow": "Thursday", "send_hour": 11, "send_date": "2026-04-23", "recipients": 187700, "delivered": 162079, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 29861, "click_rate": 18.424, "conversions": 848, "conversion_uniques": 638, "conversion_rate": 0.394, "revenue": 8582.31, "rev_per_recipient": 0.0529, "unsubscribes": 92, "unsubscribe_rate": 0.057 }, { "id": "01KCSMV1VB063G43J8HJSNANMG", "channel": "sms", "name": "SMS - Saturday 20th December - Last Chance - Gold Vault Instants", "status": "Sent", "send_time": "2025-12-20T18:00:00+00:00", "send_dow": "Saturday", "send_hour": 18, "send_date": "2025-12-20", "recipients": 28076, "delivered": 28026, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 9673, "click_rate": 34.514, "conversions": 571, "conversion_uniques": 352, "conversion_rate": 1.256, "revenue": 8299.5, "rev_per_recipient": 0.2961, "unsubscribes": 16, "unsubscribe_rate": 0.057 }, { "id": "01K3RD1EHB9CA885VMV8QA3PHP", "channel": "sms", "name": "SMS - Sunday - 31st August 2025 - Tech & Luxury - Rolex Instant Wins", "status": "Sent", "send_time": "2025-08-31T17:00:00+00:00", "send_dow": "Sunday", "send_hour": 17, "send_date": "2025-08-31", "recipients": 37184, "delivered": 36569, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 9544, "click_rate": 26.099, "conversions": 698, "conversion_uniques": 416, "conversion_rate": 1.138, "revenue": 8171.22, "rev_per_recipient": 0.2235, "unsubscribes": 26, "unsubscribe_rate": 0.071 }, { "id": "01K6G9ERB3XNS656XVX6YTJ4ZY", "channel": "sms", "name": "SMS - Friday 3rd October - Tech & Luxury - Mega Tech Bundle", "status": "Sent", "send_time": "2025-10-03T17:00:00+00:00", "send_dow": "Friday", "send_hour": 17, "send_date": "2025-10-03", "recipients": 18966, "delivered": 18913, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 5058, "click_rate": 26.744, "conversions": 388, "conversion_uniques": 275, "conversion_rate": 1.454, "revenue": 8073.57, "rev_per_recipient": 0.4269, "unsubscribes": 19, "unsubscribe_rate": 0.1 }, { "id": "01KAKCHA94ZDNM1HVZS9W4APT0", "channel": "sms", "name": "SMS - Saturday 22nd November - Instant Cars - Family Car Instant Wins", "status": "Sent", "send_time": "2025-11-22T18:00:00+00:00", "send_dow": "Saturday", "send_hour": 18, "send_date": "2025-11-22", "recipients": 38881, "delivered": 38585, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 14972, "click_rate": 38.803, "conversions": 1111, "conversion_uniques": 633, "conversion_rate": 1.641, "revenue": 7772.85, "rev_per_recipient": 0.2014, "unsubscribes": 19, "unsubscribe_rate": 0.049 }, { "id": "01K2PDYHH3RFBHT3RQG6V00RVS", "channel": "sms", "name": "SMS - Friday 15th August - Birth Race Truck", "status": "Sent", "send_time": "2025-08-15T17:00:00+00:00", "send_dow": "Friday", "send_hour": 17, "send_date": "2025-08-15", "recipients": 31451, "delivered": 30997, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 9653, "click_rate": 31.142, "conversions": 591, "conversion_uniques": 446, "conversion_rate": 1.439, "revenue": 7711.77, "rev_per_recipient": 0.2488, "unsubscribes": 21, "unsubscribe_rate": 0.068 }, { "id": "01JVW2CJ2WH77GG1JZB62PXKXY", "channel": "sms", "name": "SMS - Friday 23rd May - Pick Up Truck Instant Wins", "status": "Sent", "send_time": "2025-05-23T17:00:00+00:00", "send_dow": "Friday", "send_hour": 17, "send_date": "2025-05-23", "recipients": 17856, "delivered": 17821, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 4803, "click_rate": 26.951, "conversions": 551, "conversion_uniques": 332, "conversion_rate": 1.863, "revenue": 7613.71, "rev_per_recipient": 0.4272, "unsubscribes": 10, "unsubscribe_rate": 0.056 }, { "id": "01K3RGNSAX64SBWQ51QMMHXQCN", "channel": "sms", "name": "SMS - Thursday - 21st August - Cash - \u00a310K", "status": "Sent", "send_time": "2025-08-28T17:00:00+00:00", "send_dow": "Thursday", "send_hour": 17, "send_date": "2025-08-28", "recipients": 22209, "delivered": 22032, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 4915, "click_rate": 22.308, "conversions": 705, "conversion_uniques": 465, "conversion_rate": 2.111, "revenue": 7580.03, "rev_per_recipient": 0.3441, "unsubscribes": 13, "unsubscribe_rate": 0.059 }, { "id": "01K2PT1ERK1KFTM0FB31Z0Y2DE", "channel": "sms", "name": "SMS - Sunday - 17th August 2025 - Cars - Family Car Instant Wins", "status": "Sent", "send_time": "2025-08-17T17:00:00+00:00", "send_dow": "Sunday", "send_hour": 17, "send_date": "2025-08-17", "recipients": 15767, "delivered": 15704, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 5877, "click_rate": 37.424, "conversions": 342, "conversion_uniques": 231, "conversion_rate": 1.471, "revenue": 7461.7, "rev_per_recipient": 0.4752, "unsubscribes": 11, "unsubscribe_rate": 0.07 }, { "id": "01KGSHX8SYTTDRXCZFSW2SN52F", "channel": "sms", "name": "SMS - Friday 6th February - Last Chance - Cars & Bikes - Pick Up - VW Amarok", "status": "Sent", "send_time": "2026-02-06T18:00:00+00:00", "send_dow": "Friday", "send_hour": 18, "send_date": "2026-02-06", "recipients": 33399, "delivered": 33166, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 10998, "click_rate": 33.16, "conversions": 692, "conversion_uniques": 534, "conversion_rate": 1.61, "revenue": 7424.06, "rev_per_recipient": 0.2238, "unsubscribes": 21, "unsubscribe_rate": 0.063 }, { "id": "01K5BRK5KYBX8MJ5ARDYV57WF7", "channel": "sms", "name": "SMS - Friday 19th September - High Performance Car Instant Wins - Instant Cars", "status": "Sent", "send_time": "2025-09-19T16:00:00+00:00", "send_dow": "Friday", "send_hour": 16, "send_date": "2025-09-19", "recipients": 72441, "delivered": 70540, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 21099, "click_rate": 29.911, "conversions": 650, "conversion_uniques": 439, "conversion_rate": 0.622, "revenue": 7356.11, "rev_per_recipient": 0.1043, "unsubscribes": 48, "unsubscribe_rate": 0.068 }, { "id": "01K8AYGKKGWZQ43W28CFYDR13S", "channel": "sms", "name": "SMS - Friday 24th October - Cars & Bikes - Engaged", "status": "Sent", "send_time": "2025-10-24T17:00:00+00:00", "send_dow": "Friday", "send_hour": 17, "send_date": "2025-10-24", "recipients": 18988, "delivered": 18732, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 4597, "click_rate": 24.541, "conversions": 559, "conversion_uniques": 431, "conversion_rate": 2.301, "revenue": 7245.24, "rev_per_recipient": 0.3868, "unsubscribes": 8, "unsubscribe_rate": 0.043 }, { "id": "01KA0ZXSZ0Q0ABESRPAYG9Y2FQ", "channel": "sms", "name": "SMS - Saturday 15th November - Cash - \u00a310,000", "status": "Sent", "send_time": "2025-11-15T18:00:00+00:00", "send_dow": "Saturday", "send_hour": 18, "send_date": "2025-11-15", "recipients": 28032, "delivered": 27912, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 8232, "click_rate": 29.493, "conversions": 942, "conversion_uniques": 712, "conversion_rate": 2.551, "revenue": 7064.4, "rev_per_recipient": 0.2531, "unsubscribes": 14, "unsubscribe_rate": 0.05 }, { "id": "01KP6C83M6CDHZVW755KDF4H8B", "channel": "sms", "name": "SMS - Thursday - 16th April 2026 - Last Chance - Car & Bikes - High Performance Instant Wins", "status": "Sent", "send_time": "2026-04-16T17:00:00+00:00", "send_dow": "Thursday", "send_hour": 17, "send_date": "2026-04-16", "recipients": 23962, "delivered": 23880, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 6498, "click_rate": 27.211, "conversions": 353, "conversion_uniques": 209, "conversion_rate": 0.875, "revenue": 6984.09, "rev_per_recipient": 0.2925, "unsubscribes": 6, "unsubscribe_rate": 0.025 }, { "id": "01K3R898C94AGWVN8S6KQ21YCA", "channel": "sms", "name": "SMS - Saturday 28th August - Vans - Ford Transit", "status": "Sent", "send_time": "2025-08-30T17:00:00+00:00", "send_dow": "Saturday", "send_hour": 17, "send_date": "2025-08-30", "recipients": 22066, "delivered": 22017, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 5638, "click_rate": 25.607, "conversions": 575, "conversion_uniques": 355, "conversion_rate": 1.612, "revenue": 6958.12, "rev_per_recipient": 0.316, "unsubscribes": 15, "unsubscribe_rate": 0.068 }, { "id": "01K6MYTAXEFG3W3J2P2V09AG4V", "channel": "sms", "name": "SMS - Sunday - 5th October 2025 - Car - Audi RS6", "status": "Sent", "send_time": "2025-10-05T17:00:00+00:00", "send_dow": "Sunday", "send_hour": 17, "send_date": "2025-10-05", "recipients": 20258, "delivered": 20215, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 5800, "click_rate": 28.692, "conversions": 446, "conversion_uniques": 350, "conversion_rate": 1.731, "revenue": 6914.1, "rev_per_recipient": 0.342, "unsubscribes": 17, "unsubscribe_rate": 0.084 }, { "id": "01KAKBTWXNBH4VZGFX3QHE7KKR", "channel": "sms", "name": "SMS - Friday 21st November - Gold Curb Chain", "status": "Sent", "send_time": "2025-11-21T18:00:00+00:00", "send_dow": "Friday", "send_hour": 18, "send_date": "2025-11-21", "recipients": 24100, "delivered": 23841, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 8153, "click_rate": 34.197, "conversions": 825, "conversion_uniques": 518, "conversion_rate": 2.173, "revenue": 6821.85, "rev_per_recipient": 0.2861, "unsubscribes": 9, "unsubscribe_rate": 0.038 }, { "id": "01KQHJ2BNDBX5P9MRK01175VD3", "channel": "sms", "name": "SMS - Sunday - 3rd May 2026 - Last Chance - Retargeting - Cars & Bikes - Audi RSQ8", "status": "Sent", "send_time": "2026-05-03T17:00:00+00:00", "send_dow": "Sunday", "send_hour": 17, "send_date": "2026-05-03", "recipients": 33079, "delivered": 32786, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 7898, "click_rate": 24.09, "conversions": 669, "conversion_uniques": 532, "conversion_rate": 1.623, "revenue": 6773.8, "rev_per_recipient": 0.2066, "unsubscribes": 15, "unsubscribe_rate": 0.046 }, { "id": "01JWBMBGJ192W1X0G7956WWPGW", "channel": "sms", "name": "SMS - Thursday 29th May 2025 - Mega Van Instant Wins", "status": "Sent", "send_time": "2025-05-29T17:00:00+00:00", "send_dow": "Thursday", "send_hour": 17, "send_date": "2025-05-29", "recipients": 17191, "delivered": 17161, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 5077, "click_rate": 29.585, "conversions": 678, "conversion_uniques": 495, "conversion_rate": 2.884, "revenue": 6721.77, "rev_per_recipient": 0.3917, "unsubscribes": 14, "unsubscribe_rate": 0.082 }, { "id": "01K9YPZ9EV8AQPGWCQ6QTV8RDV", "channel": "sms", "name": "SMS - Sunday - 16th November 2025 - Bikes & Cars - Audi RS6", "status": "Sent", "send_time": "2025-11-16T18:00:00+00:00", "send_dow": "Sunday", "send_hour": 18, "send_date": "2025-11-16", "recipients": 30942, "delivered": 30804, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 14715, "click_rate": 47.77, "conversions": 749, "conversion_uniques": 557, "conversion_rate": 1.808, "revenue": 6683.62, "rev_per_recipient": 0.217, "unsubscribes": 14, "unsubscribe_rate": 0.045 }, { "id": "01JWTWENGXGTXV65Z6TDDPV9ND", "channel": "sms", "name": "SMS - Tuesday 27th May 2025 - Power House Instant Cars", "status": "Sent", "send_time": "2025-06-03T17:00:00+00:00", "send_dow": "Tuesday", "send_hour": 17, "send_date": "2025-06-03", "recipients": 25385, "delivered": 25155, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 5364, "click_rate": 21.324, "conversions": 563, "conversion_uniques": 338, "conversion_rate": 1.344, "revenue": 6506.03, "rev_per_recipient": 0.2586, "unsubscribes": 23, "unsubscribe_rate": 0.091 } ], "bot_sms_campaigns": [ { "id": "01K4AAGX5V87E27GFRTVNPD9ZZ", "channel": "sms", "name": "SMS - Thursday - 4th September - Re-targeting - SALE", "status": "Sent", "send_time": "2025-09-04T17:00:00+00:00", "send_dow": "Thursday", "send_hour": 17, "send_date": "2025-09-04", "recipients": 11828, "delivered": 11589, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 1406, "click_rate": 12.132, "conversions": 21, "conversion_uniques": 18, "conversion_rate": 0.155, "revenue": 95.21, "rev_per_recipient": 0.0082, "unsubscribes": 34, "unsubscribe_rate": 0.293 }, { "id": "01K6DP58PJEBBB6VQTF686SH39", "channel": "sms", "name": "SMS - Tuesday 30th September - Cars & Bikes - Retargeting - Audi RS6", "status": "Sent", "send_time": "2025-09-30T17:00:00+00:00", "send_dow": "Tuesday", "send_hour": 17, "send_date": "2025-09-30", "recipients": 50691, "delivered": 50186, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 19119, "click_rate": 38.096, "conversions": 51, "conversion_uniques": 39, "conversion_rate": 0.078, "revenue": 568.44, "rev_per_recipient": 0.0113, "unsubscribes": 15, "unsubscribe_rate": 0.03 }, { "id": "01JZMRKXG2BBXZK4DR1K6GH183", "channel": "sms", "name": "SMS - Thursday 10th July 2025 - Top Comps - Re-targeting", "status": "Sent", "send_time": "2025-07-10T17:00:00+00:00", "send_dow": "Thursday", "send_hour": 17, "send_date": "2025-07-10", "recipients": 19536, "delivered": 19226, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 4933, "click_rate": 25.658, "conversions": 74, "conversion_uniques": 61, "conversion_rate": 0.317, "revenue": 400.13, "rev_per_recipient": 0.0208, "unsubscribes": 8, "unsubscribe_rate": 0.042 }, { "id": "01KNH4WZ41N7J8747ZER6QWBYA", "channel": "sms", "name": "SMS - Monday 6th April 2026 - Last Chance - \u00a35,000 TUI Voucher - Summer", "status": "Sent", "send_time": "2026-04-06T17:00:00+00:00", "send_dow": "Monday", "send_hour": 17, "send_date": "2026-04-06", "recipients": 12102, "delivered": 11927, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 2422, "click_rate": 20.307, "conversions": 22, "conversion_uniques": 18, "conversion_rate": 0.151, "revenue": 256.73, "rev_per_recipient": 0.0215, "unsubscribes": 6, "unsubscribe_rate": 0.05 }, { "id": "01K5VP41YS14KSS4BK17TSQBGN", "channel": "sms", "name": "SMS - Saturday 27th September - Cars and Bikes - Family Car Instants", "status": "Sent", "send_time": "2025-09-27T11:00:00+00:00", "send_dow": "Saturday", "send_hour": 11, "send_date": "2025-09-27", "recipients": 166876, "delivered": 148888, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 24582, "click_rate": 16.51, "conversions": 498, "conversion_uniques": 324, "conversion_rate": 0.218, "revenue": 4820.39, "rev_per_recipient": 0.0324, "unsubscribes": 121, "unsubscribe_rate": 0.081 }, { "id": "01KB0WH26RP3KF7K15372FDBP3", "channel": "sms", "name": "SMS -Full List - Friday 28th November - Black Friday - Bike Clearout Instant Wins - Instant Bikes", "status": "Sent", "send_time": "2025-11-28T18:00:00+00:00", "send_dow": "Friday", "send_hour": 18, "send_date": "2025-11-28", "recipients": 176943, "delivered": 159381, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 27044, "click_rate": 16.968, "conversions": 755, "conversion_uniques": 539, "conversion_rate": 0.338, "revenue": 6325.44, "rev_per_recipient": 0.0397, "unsubscribes": 135, "unsubscribe_rate": 0.085 }, { "id": "01KPT4CCYJ9WAC8A0J2K3A14VG", "channel": "sms", "name": "SMS - Thursday - SMS Full List - 23rd April 2026 - Last Chance - \u00a350,000 Cash", "status": "Sent", "send_time": "2026-04-23T11:00:00+00:00", "send_dow": "Thursday", "send_hour": 11, "send_date": "2026-04-23", "recipients": 187700, "delivered": 162079, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 29861, "click_rate": 18.424, "conversions": 848, "conversion_uniques": 638, "conversion_rate": 0.394, "revenue": 8582.31, "rev_per_recipient": 0.0529, "unsubscribes": 92, "unsubscribe_rate": 0.057 }, { "id": "01KN4CTZ24T1XW377DED8M5A1G", "channel": "sms", "name": "SMS - Friday - 3rd April 2026 - Easter Promotion - 50% Cashback", "status": "Sent", "send_time": "2026-04-03T10:00:00+00:00", "send_dow": "Friday", "send_hour": 10, "send_date": "2026-04-03", "recipients": 35242, "delivered": 34971, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 14218, "click_rate": 40.657, "conversions": 243, "conversion_uniques": 153, "conversion_rate": 0.438, "revenue": 1926.27, "rev_per_recipient": 0.0551, "unsubscribes": 10, "unsubscribe_rate": 0.029 }, { "id": "01K06KCCAQPRYZEG9KC2APK773", "channel": "sms", "name": "SMS - Thursday 17th July 2025 - VIP SMS - Grab a Grand", "status": "Sent", "send_time": "2025-07-17T17:00:00+00:00", "send_dow": "Thursday", "send_hour": 17, "send_date": "2025-07-17", "recipients": 20040, "delivered": 20005, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 9448, "click_rate": 47.228, "conversions": 114, "conversion_uniques": 80, "conversion_rate": 0.4, "revenue": 1187.77, "rev_per_recipient": 0.0594, "unsubscribes": 11, "unsubscribe_rate": 0.055 }, { "id": "01K1JANG4VXCA1CBPG4WF47MRK", "channel": "sms", "name": "SMS - Friday Summer Hunt Unengaged - 1st August 2025", "status": "Sent", "send_time": "2025-08-01T15:00:00+00:00", "send_dow": "Friday", "send_hour": 15, "send_date": "2025-08-01", "recipients": 18305, "delivered": 17115, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 557, "click_rate": 3.254, "conversions": 125, "conversion_uniques": 61, "conversion_rate": 0.356, "revenue": 1020.61, "rev_per_recipient": 0.0596, "unsubscribes": 20, "unsubscribe_rate": 0.117 }, { "id": "01JVYFP8TKQ4C50VFDM1X8EC3Z", "channel": "sms", "name": "SMS - Saturday Draw - 24th May - High Intent Code - Full Throttle & High Performance", "status": "Sent", "send_time": "2025-05-24T16:00:00+00:00", "send_dow": "Saturday", "send_hour": 16, "send_date": "2025-05-24", "recipients": 4311, "delivered": 4300, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 1134, "click_rate": 26.372, "conversions": 26, "conversion_uniques": 20, "conversion_rate": 0.465, "revenue": 286.18, "rev_per_recipient": 0.0665, "unsubscribes": 3, "unsubscribe_rate": 0.07 }, { "id": "01KN6T9BPVEKMA35ETAH1CCZTY", "channel": "sms", "name": "SMS - Sunday - 5th March 2026 - Last Chance - Tech & Luxury - Rolex DateJust Wimbledon", "status": "Sent", "send_time": "2026-04-05T17:00:00+00:00", "send_dow": "Sunday", "send_hour": 17, "send_date": "2026-04-05", "recipients": 23867, "delivered": 23767, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 11689, "click_rate": 49.182, "conversions": 215, "conversion_uniques": 133, "conversion_rate": 0.56, "revenue": 1638.0, "rev_per_recipient": 0.0689, "unsubscribes": 5, "unsubscribe_rate": 0.021 }, { "id": "01KNH6G03SEWD33PA7KYN213NJ", "channel": "sms", "name": "SMS - Tuesday - 7th April 2026 - Re-Targeting - Last Chance - Car - Mercedes Benz A35 AMG", "status": "Sent", "send_time": "2026-04-07T17:00:00+00:00", "send_dow": "Tuesday", "send_hour": 17, "send_date": "2026-04-07", "recipients": 37413, "delivered": 37176, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 13937, "click_rate": 37.489, "conversions": 265, "conversion_uniques": 188, "conversion_rate": 0.506, "revenue": 2713.23, "rev_per_recipient": 0.073, "unsubscribes": 14, "unsubscribe_rate": 0.038 }, { "id": "01K5X3TXF32PDNN3FC371T2DHD", "channel": "sms", "name": "SMS - Wednesday - 24th September - VW Golf GTI - Car", "status": "Sent", "send_time": "2025-09-24T16:00:00+00:00", "send_dow": "Wednesday", "send_hour": 16, "send_date": "2025-09-24", "recipients": 62683, "delivered": 51514, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 17505, "click_rate": 33.981, "conversions": 280, "conversion_uniques": 219, "conversion_rate": 0.425, "revenue": 4102.13, "rev_per_recipient": 0.0796, "unsubscribes": 28, "unsubscribe_rate": 0.054 }, { "id": "01KPDRJ8KQKZK2F299FPETJEJF", "channel": "sms", "name": "SMS - Sunday - 19th April 2026 - Last Chance - Entries/Tickets to Top Competitions", "status": "Sent", "send_time": "2026-04-19T17:00:00+00:00", "send_dow": "Sunday", "send_hour": 17, "send_date": "2026-04-19", "recipients": 30037, "delivered": 29833, "opens_unique": 0, "open_rate": 0.0, "clicks_unique": 10614, "click_rate": 35.578, "conversions": 219, "conversion_uniques": 154, "conversion_rate": 0.516, "revenue": 2392.49, "rev_per_recipient": 0.0802, "unsubscribes": 17, "unsubscribe_rate": 0.057 } ], "comp_draw_by_dow": [ { "day": "Monday", "comps": 273, "orders": 365096, "revenue": 2380058.77, "tickets": 7511193, "avg_revenue_per_comp": 8718.16 }, { "day": "Tuesday", "comps": 240, "orders": 381947, "revenue": 2424579.19, "tickets": 7642882, "avg_revenue_per_comp": 10102.41 }, { "day": "Wednesday", "comps": 275, "orders": 358069, "revenue": 2317725.94, "tickets": 8019616, "avg_revenue_per_comp": 8428.09 }, { "day": "Thursday", "comps": 265, "orders": 327458, "revenue": 1868550.09, "tickets": 7438656, "avg_revenue_per_comp": 7051.13 }, { "day": "Friday", "comps": 265, "orders": 389088, "revenue": 2375198.94, "tickets": 9726458, "avg_revenue_per_comp": 8963.01 }, { "day": "Saturday", "comps": 279, "orders": 350446, "revenue": 2014853.6, "tickets": 7616098, "avg_revenue_per_comp": 7221.7 }, { "day": "Sunday", "comps": 264, "orders": 347176, "revenue": 2006922.78, "tickets": 8479148, "avg_revenue_per_comp": 7601.98 } ], "comp_best_per_dow": { "Monday": [ { "name": "GOLD & WATCH INSTANT WINS [Draw March 2nd] \u00a35,000 END PRIZE", "revenue": 113091.01, "orders": 12054 }, { "name": "RS6 Instant Win Competition [Draw June 22nd] \u00a310,000 END PRIZE", "revenue": 95234.39, "orders": 10383 }, { "name": "HIGH PERFORMANCE INSTANT WINS [Draw February 9th] \u00a35,000 END PRIZE", "revenue": 86627.72, "orders": 10373 }, { "name": "GOLD VAULT INSTANT WINS [Draw December 21st] \u00a35,000 END PRIZE", "revenue": 86513.88, "orders": 8945 }, { "name": "ROLEX Instant Win Competition [Draw June 8th] \u00a35,000 END PRIZE", "revenue": 85542.27, "orders": 9146 } ], "Tuesday": [ { "name": "FAMILY CAR INSTANT WIN COMPETITION [Draw December 8th] \u00a35,000 END PRIZE", "revenue": 118029.29, "orders": 16491 }, { "name": "FAMILY CAR INSTANT WINS BIGGER & BETTER [Draw December 29th] \u00a35,000 END PRIZE", "revenue": 95045.68, "orders": 13711 }, { "name": "FAMILY CAR INSTANT WINS BIGGER & BETTER [Draw January 13th] \u00a35,000 END PRIZE", "revenue": 77035.12, "orders": 11580 }, { "name": "HIGH PERFORMANCE Instant Wins [Draw August 4th] \u00a310,000 END PRIZE", "revenue": 76289.34, "orders": 7470 }, { "name": "FAMILY CAR INSTANT WIN COMPETITION [Draw May 19th] \u00a310,000 END PRIZE", "revenue": 73041.07, "orders": 9705 } ], "Wednesday": [ { "name": "AUDI RS3 x RS6 POWERHOUSE Scratch & Win Competition [Draw July 15th] \u00a310,000 END PRIZE", "revenue": 128454.01, "orders": 13444 }, { "name": "2021 LAMBORGHINI URUS [Draw August 12th]", "revenue": 109655.07, "orders": 11170 }, { "name": "FAMILY CAR Instant Win Competition [Draw June 10th] \u00a310,000 END PRIZE", "revenue": 105818.51, "orders": 11902 }, { "name": "GOLD HEIST INSTANT WINS XMAS [Draw December 2nd] \u00a35,000 END PRIZE", "revenue": 101856.77, "orders": 11470 }, { "name": "HIGH PERFORMANCE INSTANT WIN COMPETITION 3.0 [Draw September 2nd] \u00a310,000 END PRIZE", "revenue": 98294.18, "orders": 8283 } ], "Thursday": [ { "name": "2020 AUDI RS6 LAUNCH EDITION - STAGE 2 - 750BHP [Draw January 1st] LOADED WITH INSTANT WINS!", "revenue": 98183.03, "orders": 18464 }, { "name": "HOT HATCH LEGEND'S SCRATCH AND WIN COMPETITION [Draw July 2nd] \u00a310,000 END PRIZE", "revenue": 75544.24, "orders": 10310 }, { "name": "Draw 3, \u00a350,000 TAX FREE CASH XMAS [Draw December 31st]", "revenue": 72451.13, "orders": 13640 }, { "name": "HIGH PERFORMANCE INSTANT WINS [Draw January 15th] \u00a35,000 END PRIZE", "revenue": 70208.65, "orders": 12086 }, { "name": "VOLKSWAGEN GOLF INSTANT WIN COMPETITION [Draw August 27th] \u00a310,000 END PRIZE", "revenue": 69440.4, "orders": 9270 } ], "Friday": [ { "name": "HIGH PERFORMANCE INSTANT WINS [Draw March 27th] \u00a35,000 END PRIZE", "revenue": 102179.21, "orders": 9066 }, { "name": "LUXURY WATCH INSTANT WINS [Draw January 2nd] \u00a35,000 END PRIZE", "revenue": 96316.65, "orders": 12502 }, { "name": "Draw 1, \u00a350,000 TAX FREE CASH XMAS [Draw December 25th]", "revenue": 79462.54, "orders": 14889 }, { "name": "GOLD HEIST INSTANT WINS [Draw October 23rd] \u00a35,000 END PRIZE", "revenue": 78731.08, "orders": 8655 }, { "name": "MEGA VAN Instant Win Competition [Draw May 29th] \u00a310,000 END PRIZE", "revenue": 76200.61, "orders": 8936 } ], "Saturday": [ { "name": "\ud83d\udea8\u00a3100,000 TAX FREE CASH\ud83d\udea8 [Draw September 12th]", "revenue": 99698.97, "orders": 11715 }, { "name": "HIGH PERFORMANCE INSTANT WIN COMPETITION 4.0 [Draw September 19th] \u00a310,000 END PRIZE", "revenue": 87721.44, "orders": 7986 }, { "name": "CASH MAD Instant Wins [Draw June 20th] \u00a310,000 END PRIZE", "revenue": 76599.02, "orders": 8460 }, { "name": "Draw 2, \u00a350,000 TAX FREE CASH XMAS [Draw December 26th]", "revenue": 70798.17, "orders": 12610 }, { "name": "FAMILY CAR - SCRATCH & WIN COMPETITION [Draw June 27th] \u00a310,000 END PRIZE", "revenue": 69204.3, "orders": 7831 } ], "Sunday": [ { "name": "GOLD VAULT INSTANT WINS [Draw February 8th] \u00a35,000 END PRIZE", "revenue": 128711.18, "orders": 15530 }, { "name": "FAMILY CAR INSTANT WIN COMPETITION [Draw November 22nd] \u00a35,000 END PRIZE", "revenue": 117140.88, "orders": 15515 }, { "name": "GOLD STACK INSTANT WINS [Draw January 11th] \u00a35,000 END PRIZE", "revenue": 94012.34, "orders": 15040 }, { "name": "BIG CLEAR OUT FLIP AND WIN COMPETITION [Draw July 5th] \u00a310,000 END PRIZE", "revenue": 83553.86, "orders": 9955 }, { "name": "CADDY AND CONNECT INSTANT WINS [Draw January 18th] \u00a35,000 END PRIZE", "revenue": 61656.56, "orders": 11377 } ] }, "comp_categories": [ { "category": "Instant Wins", "comps": 216, "orders": 1158935, "tickets": 22629314, "revenue": 8365321.55, "avg_revenue_per_comp": 38728.34, "avg_rev_per_day": 38728.34 }, { "category": "Cash Prize", "comps": 769, "orders": 398822, "tickets": 8638735, "revenue": 2131290.9, "avg_revenue_per_comp": 2771.51, "avg_rev_per_day": 2771.51 }, { "category": "Other", "comps": 290, "orders": 305428, "tickets": 6608881, "revenue": 1161798.66, "avg_revenue_per_comp": 4006.2, "avg_rev_per_day": 4006.2 }, { "category": "Scratch & Win", "comps": 25, "orders": 115296, "tickets": 2041426, "revenue": 857111.33, "avg_revenue_per_comp": 34284.45, "avg_rev_per_day": 34284.45 }, { "category": "Premium Vehicle", "comps": 50, "orders": 110542, "tickets": 4023198, "revenue": 842525.11, "avg_revenue_per_comp": 16850.5, "avg_rev_per_day": 16850.5 }, { "category": "Van/Utility", "comps": 32, "orders": 88736, "tickets": 4364477, "revenue": 517872.58, "avg_revenue_per_comp": 16183.52, "avg_rev_per_day": 16183.52 }, { "category": "Flip & Win", "comps": 14, "orders": 57201, "tickets": 1513934, "revenue": 443150.12, "avg_revenue_per_comp": 31653.58, "avg_rev_per_day": 31653.58 }, { "category": "Gold/Watch", "comps": 37, "orders": 69332, "tickets": 2734083, "revenue": 319817.21, "avg_revenue_per_comp": 8643.71, "avg_rev_per_day": 8643.71 }, { "category": "MX/Bike", "comps": 43, "orders": 58608, "tickets": 1464573, "revenue": 252703.94, "avg_revenue_per_comp": 5876.84, "avg_rev_per_day": 5876.84 }, { "category": "Prize Every Time", "comps": 69, "orders": 30011, "tickets": 139723, "revenue": 160074.84, "avg_revenue_per_comp": 2319.93, "avg_rev_per_day": 2319.93 }, { "category": "Small Appliance", "comps": 132, "orders": 42952, "tickets": 717556, "revenue": 124111.67, "avg_revenue_per_comp": 940.24, "avg_rev_per_day": 940.24 }, { "category": "Tech", "comps": 87, "orders": 46232, "tickets": 747752, "revenue": 123484.69, "avg_revenue_per_comp": 1419.36, "avg_rev_per_day": 1419.36 }, { "category": "Gaming", "comps": 97, "orders": 37185, "tickets": 810399, "revenue": 88626.71, "avg_revenue_per_comp": 913.68, "avg_rev_per_day": 913.68 } ], "comp_best_day_per_category": { "Instant Wins": { "day": "Monday", "avg_rev_per_day": 45095.82, "comps": 31 }, "Scratch & Win": { "day": "Wednesday", "avg_rev_per_day": 49910.62, "comps": 4 }, "Premium Vehicle": { "day": "Sunday", "avg_rev_per_day": 39955.53, "comps": 3 }, "Cash Prize": { "day": "Saturday", "avg_rev_per_day": 4130.05, "comps": 112 }, "Flip & Win": { "day": "Friday", "avg_rev_per_day": 41888.14, "comps": 3 }, "Other": { "day": "Tuesday", "avg_rev_per_day": 4880.77, "comps": 28 }, "Van/Utility": { "day": "Friday", "avg_rev_per_day": 35271.4, "comps": 3 }, "Gold/Watch": { "day": "Tuesday", "avg_rev_per_day": 14924.98, "comps": 2 }, "MX/Bike": { "day": "Sunday", "avg_rev_per_day": 6444.3, "comps": 7 }, "Prize Every Time": { "day": "Friday", "avg_rev_per_day": 2737.52, "comps": 9 }, "Small Appliance": { "day": "Saturday", "avg_rev_per_day": 1216.18, "comps": 22 }, "Tech": { "day": "Saturday", "avg_rev_per_day": 1802.72, "comps": 11 }, "Gaming": { "day": "Monday", "avg_rev_per_day": 1043.25, "comps": 11 } }, "comps_with_draw_count": 1861 }