Nitrous Competitions — Draw Night Plan

Team briefing on what we're changing, why, and which nights to focus on. Based on 90 days of order data.

What this is about

We've reviewed every competition we've run over the last three months. The aim is simple: do more of what works, stop doing what doesn't, and run the right type of draw on the right night. This document tells you what's changing.

1. How busy each day is

This is how active each day of the week is, on average. The longer the bar, the busier the day. No prizes for guessing — Friday is king.

Day	Activity Level	Verdict
Friday	100%	PEAK
Sunday	93%	PEAK
Thursday	76%	STRONG
Saturday	76%	STRONG
Monday	72%	SOLID
Tuesday	70%	SOLID
Wednesday	62%	QUIET

2. What time of day people are buying

This shows how the day flows from midnight to midnight. The 6 PM – 10 PM window is where the action happens — every day of the week. Outside that, it's quiet.

Time	Activity Level	What's happening
00:00 – 06:00	8%	Dead — asleep
06:00 – 09:00	17%	Dead — commute
09:00 – 12:00	25%	Slow start
12:00 – 16:00	33%	Lunch & afternoon
16:00 – 18:00	50%	Warming up
18:00 – 19:00	71%	Strong
19:00 – 20:00	84%	PEAK
20:00 – 21:00	100%	BUSIEST HOUR
21:00 – 22:00	88%	PEAK
22:00 – 23:00	41%	Cooling off
23:00 – midnight	20%	Quiet

3. The full picture — heat grid by day & hour

Each cell is how busy that hour is on that day. Brighter = more activity. The block of red in the bottom-right is where most of our customers are.

Time	Mon	Tue	Wed	Thu	Fri	Sat	Sun
00:00	11	9	10	9	12	14	11
01:00	7	6	7	6	8	9	8
02:00	5	4	5	4	7	6	6
03:00	3	3	3	3	5	5	4
04:00	2	2	2	3	4	5	2
05:00	2	3	3	4	5	4	3
06:00	6	7	7	8	10	7	5
07:00	9	11	9	11	15	13	8
08:00	11	11	12	13	17	16	15
09:00	15	13	14	14	21	17	17
10:00	18	19	17	19	27	21	21
11:00	19	17	18	17	26	20	21
12:00	20	19	17	19	29	21	22
13:00	21	20	18	23	27	23	25
14:00	26	23	19	25	33	25	32
15:00	24	22	21	23	33	28	39
16:00	29	27	23	29	43	30	49
17:00	36	34	31	35	55	39	55
18:00	51	50	44	55	75	55	76
19:00	64	63	53	67	82	66	85
20:00	77	75	64	83	100	75	95
21:00	67	69	58	76	87	62	82
22:00	32	31	25	34	46	31	38
23:00	15	15	12	17	22	15	16

4. When to run the LIVE DRAWS

Recommended live draw schedule

Slot	Recommendation
Best time	8:00 PM start — peak hour, biggest live audience
Acceptable	7:30 PM – 9:00 PM
Avoid	Before 7 PM (audience still at work / dinner)
Avoid	After 10 PM (audience drops off a cliff)
Strongest live nights	Friday & Sunday at 8 PM — biggest watch parties
Quietest live nights	Wednesday — keep these short and snappy, not flagship

Pre-draw build-up: Push reminders, last-call posts, and stories in the 5 PM – 7 PM warm-up window. That's when the buying frenzy starts. Posting reminders at 11 AM is wasted effort — barely anyone is there.

5. The weekly plan — what runs each night

Each format works best on a specific night. We're going to align the schedule so the right type of competition lands on the right day.

6. Competitions we are BINNING

Categories we are stopping entirely

• All gaming consoles — PS5, Xbox, Nintendo Switch 2, Meta Quest. (27 competitions, near-zero interest each)
• All TVs, MacBooks, iPhones, Samsung tech. (29 competitions, near-zero interest each)
• Small kitchen / homeware — Ninja Slushi, Ninja Creami, Ninja Crispi, Ninja Pizza Oven, Shark Turboblade, Shark Carpet Cleaner, Shark Chillpill, Philips Lumea, Lay-Z-Spa, Pure Air scooter, Traxxas RC car. (approx. 80 small-prize "filler" comps)

The full bin list

7. Competitions we are KEEPING and SCALING

These are the formats and structures we know work. We're going to run more of them, and replicate the ones below.

8. Staff working times — when we need cover

Now we know when customers buy and when prizes need processing, here's how the team should be rostered. The aim is simple: have the right people on shift when the work is actually happening, instead of being fully staffed at quiet hours and short-handed during peak.

The shape of a typical day

Use this as the daily template — Friday and Sunday should be staffed slightly heavier than the rest, Wednesday slightly lighter.

Who works when — by team member Sample Proposal

This is a starting-point draft — not final. Use the availability grid in Section 18 below to tell us your real working hours, and we'll rebuild this around what the team actually needs.

Hard rule: No start before 9 AM unless you're on the Media team or Colin (long-distance driver). Drivers, admin, presenter and ops all start at 9 sharp.

9. Prize sorting & admin — morning workload by day

Last night's draw produces winners that need to be processed this morning from 9 AM — cash transfers, prize-cage picks, and routing into Cory's or Colin's day. The morning shift workload changes with how busy last night was.

Morning shift	Last-night activity	Cover needed	Why
Saturday AM	HEAVIEST Friday flagship	Full team in at 9 — both drivers	Processing Friday's flagship Instant Win + vehicle winners. Cory full local route, Colin briefed for next M/W run.
Monday AM	HEAVY Sunday premium-car	Full team — Colin out Mon route	Processing Sunday's premium-car / instant win. Colin scheduled for vehicle hand-over today if winner is ready.
Sunday AM	STRONG Saturday cash	Skeleton team (Sun is rest for warehouse)	Cash transfers from Saturday processed by admin only.
Friday AM	STRONG Thursday cash	Full team — Colin out Fri route	Processing Thursday's £10k–£50k cash winners + Colin handles distant prize hand-over.
Tuesday AM	NORMAL Monday Instant Win	Standard crew, Cory local only	Mid-week routine processing.
Wednesday AM	NORMAL Tuesday Flip & Win	Standard crew, Colin out Wed route	Mid-week routine + Colin's middle-of-week long run.
Thursday AM	LIGHTEST Wednesday (quiet)	Reduced crew	Smallest workload — good morning for stocktake, training, prize-cage tidy.

10. Prize delivery — Colin & Cory hand-delivery

Every prize is hand-delivered by our two drivers — Colin and Cory. No couriers, no third-party logistics. This is a deliberate brand choice: the winner gets a real face, a video moment, and a clean handover, every time.

The two drivers

Driver	Patch	Working pattern	Typical load
Cory	Local & regional	Mon–Sat, 09:00 start, 6-hour day. Held to 9 AM so he gets the morning team briefing and stays connected to the office.	Local prize drops, stock runs, in-region winners (cash hand-overs, gold/watch deliveries)
Colin	Long-distance & vehicle prizes	Mon / Wed / Fri rotation, 06:00 start (early-start exception) — gets out before traffic and home before evening. Briefed the night before.	Cars, vans, bikes, distant winners. Books overnight stays where the run is over 4 hours each way.

Same night (8:30 PM – 10:00 PM)

• Winner notification — Prize Coordinator on shift sends winner emails / WhatsApps within 30 minutes of draw close.
• Cash prizes — confirm bank details with winner that night so transfer can be queued for next-morning processing.
• Big-ticket vehicles — initial congratulation call, schedule a follow-up call for 10 AM next day to plan Colin's run.

Next morning (9 AM – 1 PM)

• Cash transfers — processed first thing after admin's 9 AM start. Send confirmation to winner with reference number.
• Small prizes (gold, watches, vouchers, instant-win merch) — pulled from the prize cage, prepped and handed to Cory for the day's local runs.
• Vehicle prize coordination — call winner, confirm handover preference (delivery to their address, on-site collection, or DVLA / insurance support), then book Colin on the next available rotation day.

Vehicle prize hand-over — Colin's workflow

Cars and vans (Friday / Sunday flagship winners) are the biggest hand-deliveries. Bake these into a fixed weekly rhythm so Colin's diary stays predictable:

Step	Timing	Owner
1. Initial winner contact	Within 30 mins of draw (8:30–9 PM)	Prize Coordinator (live shift)
2. Vehicle prep — clean, valet, photos for handover	Day after draw (Sat / Mon, 9 AM start)	Yard team / Matt Jr
3. Logbook (V5C), keys, paperwork pack	Day after draw, by 12 PM	Admin / Prize Coordinator
4. Confirm hand-over method with winner	Day after, by 1 PM	Prize Coordinator
5. Slot the run into Colin's M/W/F rotation	By 3 PM same day	Prize Coordinator + Colin
6. Colin drives the vehicle to winner	Within 5–7 working days of draw	Colin
7. Hand-over video, photos, social post	Captured at handover by Colin, sent to Media team same day	Colin → Alex / Conrad

Smaller-prize sorting (Instant Wins, gold, watches, vouchers)

• Instant Win prizes are picked from the prize cage each morning at the start of the 9 AM shift.
• One person dedicated to prize sorting 9 AM – 12 PM each day — separate from the ticket admin flow so prize fulfilment doesn't get buried.
• Sorted prizes are handed to Cory for that day's local run, or batched for Colin's next long-distance route.
• Big winners always get a courtesy call from the Prize Coordinator the day before delivery so they're home and ready for the camera.

11. What this means for the team

• Less drawing, less admin. Cutting 58 dud competitions means fewer winner emails, fewer fulfilment headaches, fewer support tickets about prizes nobody really wanted.
• Better social content. Energy goes into the comps people actually engage with — easier to make videos, posts and reminders that land.
• Cleaner schedule. Each night has a clear identity (e.g. Sunday = Premium Car, Friday = Headline Instant Win, Tuesday = Flip & Win). Easier to plan, easier to communicate.
• Live draws hit 8 PM sharp. Aim to be live by 7:55 PM with the draw rolling at 8:00 PM. That's where the audience is.
• Pre-draw push between 5 PM and 7 PM. That's when the build-up matters. Stories, reminders, last-call countdowns.

12. Quick reference card

Day	Headline format	Live draw time
Monday	Mid-tier Instant Win	8:00 PM
Tuesday	Flip & Win or Scratch & Win	8:00 PM
Wednesday	Bonus Instant Win / Prize Every Time (short)	8:00 PM (brief)
Thursday	Big Tax-Free Cash	8:00 PM
Friday	HEADLINE Instant Win + Vehicle	8:00 PM (big show)
Saturday	Quick Draw Cash + Prize Every Time	8:00 PM
Sunday	Premium Dream Car	8:00 PM

13. Proposal — Wednesday becomes our team night off

This is the biggest change being put on the table. Read it, push back on it, suggest changes — that's what the form at the bottom is for.

14. Open table — staff input & suggestions

This briefing is a starting point, not the final answer. The team makes this work, not a spreadsheet. Use the form below to write down anything that needs raising — concerns, ideas, things we've missed, things that won't work in the real world. Print it, fill it in by hand, or type into it on screen and email it back. Whichever's easiest.

15. Manager's notes — for the team meeting

Sharing my honest read so we can have a real conversation, not just announce things at people:

• The data is clear, but the team is the engine. Numbers say Wednesday is weakest and certain comps are dead. But the team built the customer relationships, the brand voice, and the live-draw atmosphere — none of which lives in a spreadsheet. Everything proposed here is open to challenge.
• The Wednesday-off proposal is the change with the biggest people impact. It's also the change with the strongest data backing. If the team broadly agrees, we should run the 4-week trial as soon as possible — every week we delay is another week of the same low Wednesday return and the same tired Thursday-Friday push.
• The 9 AM minimum start is non-negotiable for everyone except Media. The order data shows we are paying for cover that has no demand to serve. Anyone affected by the change of hours: please flag it on the form so we can sort transport, childcare, contracts.
• The Media 6 AM window is a benefit, not a burden. Conrad and Alex repeatedly flag that they need uninterrupted edit time. Coming in early when the unit is quiet is the cheapest way to give them that — but it's optional, not a mandatory early start.
• Cutting 58 dud competitions is the easiest win in the document. Less admin, fewer "where's my prize" questions, less stock holding small unloved gadgets. If anyone has emotional attachment to a comp on the bin list, say so on the form — we can review case by case.
• Hand-delivery by Colin & Cory is a real brand asset. Most of our competitors use couriers and lose every winner-moment to a beep on the door. We have two faces customers can recognise. We should lean into it harder — every handover is a content opportunity.
• This needs to move quickly. Every day we run the old schedule, we lose money on dud comps and burn out the team. Target: collect feedback within the next 7 days, decisions agreed in week 2, trial begins week 3.

16. Suggested rollout — what happens next

Week	Action	Owner
Week 1 (this week)	Brief everyone on the document. Collect feedback forms. Open one-to-one chats for anyone with concerns.	Management
Week 2	Team meeting to walk through feedback. Lock in agreed changes. Bin the 58 dud competitions on the website.	All
Week 3	New shift pattern goes live (9 AM minimum). Wednesday night-off trial begins. Customer comms go out: "Wednesday is now our team rest night."	All
Week 4–6	Run the trial. Track Thursday + Friday revenue daily. Note staff feedback on energy / workload.	Management + team
Week 7	Review meeting. Make Wednesday-off permanent if numbers + team agree. Lock in the new weekly format calendar (Mon Instant Win, Tue Flip/Scratch, Thu Cash, Fri Flagship, Sat Cash, Sun Premium Car).	All

17. Live draw nights — who's on, who can stand in

Below is the proposed live-draw rota for the trial. Wednesday is greyed out because we're proposing the team takes that night off. Each cell shows who's pencilled in for the role, and the right-hand column is for stand-in volunteers.

Stand-in volunteers matter. Holidays, illness, family days — life happens. If we have at least one stand-in lined up for every role on every night, no one ever feels they "can't get sick." If you can step in for a role that isn't your usual one, tick it on the form below.

Night	Lead Presenter	Co-presenter	Camera Op	On-Cam Promoter	Director	Stand-in volunteers
Monday 8 PM	Karis	Joshua	Alex	Kyrell	—
Tuesday 8 PM	Karis	Joshua	Alex	—	—
Wednesday	— PROPOSED NIGHT OFF FOR EVERYONE — no live draw —
Thursday 8 PM	Karis	Joshua	Alex	Devvy	—
Friday 8 PM — FLAGSHIP	Karis	Joshua	Alex	Kyrell + Devvy	Conrad
Saturday 8 PM	Karis	Joshua (light)	Alex	—	—
Sunday 8 PM — FLAGSHIP	Karis	Joshua	Alex	Kyrell + Devvy	Conrad

18. Your weekly availability — tell us when you can work

For each day, write the times you're willing to work. Not "the times I'd love to work" — the times that genuinely fit your life. We'll use this to build the shift pattern that comes closest to making everyone happy.

19. The honest message — please read this

20. Weekend night-off rotation — everyone gets a real break Sample Proposal

One of the things that's worn the team down is that the same people work every Saturday and every Sunday — which means none of you have had a proper weekend in months. We're fixing that.

Sample 4-week rotation (cycle repeats 3× across the 12-week trial)

Green cell = night OFF · Bold dark green = FULL WEEKEND OFF · White = working that night.
This is a starting draft built to balance roles — we'll rebuild it once everyone has filled in Section 18.

Staff	Week 1		Week 2		Week 3		Week 4
	Sat	Sun	Sat	Sun	Sat	Sun	Sat	Sun
Conrad (Director)	OFF	OFF	OFF	work	work	OFF	OFF	work
Alex (Camera)	OFF	work	OFF	OFF	OFF	work	work	OFF
Joshua (Co-presenter)	work	OFF	OFF	work	OFF	OFF	OFF	work
Kyrell (Promoter)	OFF	work	work	OFF	OFF	work	OFF	OFF
Karis (Lead Presenter)	work	OFF	OFF	work	work	OFF	OFF	OFF
Aliyah (Admin/Social)	OFF	OFF	work	OFF	OFF	work	work	OFF
Matt Jr (Site)	OFF	work	work	OFF	OFF	OFF	OFF	work
Cory (Local Driver)	work	OFF	OFF	OFF	OFF	work	work	OFF
Colin (Long-Distance)	OFF	work	OFF	work	OFF	OFF	OFF	work
Devvy (Promo/Transport)	work	OFF	OFF	work	work	OFF	OFF	OFF

How the cover stays solid even with people off

• Karis off (one weekend per cycle): Joshua steps up to lead-presenter role for that show, with Devvy or Kyrell as co-presenter. We've already heard you can stretch into bigger roles — this is the practice ground.
• Joshua off: Kyrell or Devvy co-presents (both already on-camera regulars).
• Alex off: Joshua or Conrad covers camera. Plain phone-mounted backup rig stays on standby.
• Conrad off: Alex directs Friday/Sunday flagship, with Joshua running web ops live.
• Cory off (for hand-deliveries): Colin shifts to local route that day, or Matt Jr covers small drops.
• Colin off: any pending vehicle hand-overs slide to the next M/W/F slot — winners are kept informed and given a confirmed delivery date.

21. One full day off per week — baseline rule for every single team member Hard Rule

Right now we have people on the team working 7 days a week. That stops. Every staff member gets at least one full day off, every single week — no exceptions. A full day means no shifts at all that day: no morning admin, no afternoon prep, no evening live draw, no driving runs. A real day off.

Sample weekly rest-day rotation

Built so every day of the week has someone resting (so the load is shared) and no two critical-role staff are off the same day. Staff currently on 7-day weeks (Joshua, Karis, Aliyah) are top of the priority list for a rest day. Adjust via the form below.

Staff	Mon	Tue	Wed	Thu	Fri	Sat	Sun	Notes
Conrad (Director)	work	work	work	work	work	REST	work	Saturday rest day (his existing pattern)
Alex (Camera)	REST	work	work	work	work	work	work	Monday rest — recovers from Fri/Sat/Sun on-camera run
Joshua (Co-presenter)	work	work	REST	work	work	work	work	Wednesday rest — full day, sits with Wed-night-off proposal
Kyrell (Promoter)	work	work	work	REST	work	work	work	Thursday rest — gives him the gap before Fri flagship
Karis (Lead Presenter)	work	work	REST	work	work	work	work	Wednesday rest — full midweek reset for the lead presenter
Aliyah (Admin/Social)	work	REST	work	work	work	work	work	Tuesday rest — quietest day for admin handover
Matt Jr (Site)	work	work	work	work	work	REST	REST	Sat + Sun off (existing — 5-day week)
Cory (Local Driver)	work	work	work	work	work	work	REST	Sunday rest — keeps him aligned with most-of-team Sunday rota
Colin (Long-Distance)	work	REST	work	REST	work	REST	REST	M/W/F driving only — 3-day week, multiple rest days built in
Devvy (Promo/Transport)	REST	work	REST	work	work	REST	work	Tue/Thu shoot days + Fri/Sun on-camera — 4-day week, 3 rest days

How rest days slot together with everything else

• Wednesday: Joshua and Karis both rest — fits the Wednesday no-live-draw proposal (Section 13). The whole team is lighter on Wednesdays.
• Saturday: Conrad and Matt Jr rest. Saturday is "STRONG" but not flagship — light director cover is fine, Alex can step up if needed.
• Sunday: Matt Jr and Cory rest. Cory's local runs aren't needed Sundays anyway. Matt Jr's setup work can be done Saturday afternoon for Sunday.
• Friday flagship: nobody on the core live-draw team rests on a Friday. Everyone's in.
• Sunday flagship: only Matt Jr and Cory rest (non-live roles). Karis, Joshua, Alex, Kyrell, Devvy, Conrad all in for the Sunday Showcase.

Combined rest summary — what every staff member gets per week

Staff	Days off / week	Weekend nights off / month	Total off / 4-week cycle
Conrad	1 (Sat)	3 single + 1 full	~7 sessions off
Alex	1 (Mon)	3 single + 1 full	~7 sessions off
Joshua	1 (Wed)	3 single + 1 full	~7 sessions off
Kyrell	1 (Thu)	3 single + 1 full	~7 sessions off
Karis	1 (Wed)	3 single + 1 full	~7 sessions off
Aliyah	1 (Tue)	3 single + 1 full	~7 sessions off
Matt Jr	2 (Sat + Sun)	—	5-day week already
Cory	1 (Sun)	3 single + 1 full	~7 sessions off
Colin	4 (Tue/Thu/Sat/Sun*)	built-in	3-day week already
Devvy	3 (Mon/Wed/Sat)	built-in	4-day week already

*Colin's actual driving days flex with the M/W/F rotation — some weekends he may pick up an overflow vehicle hand-over.