# NITROUS COMPETITIONS — DRAW NIGHT STRATEGY REPORT
**Period analysed:** 6 Feb 2026 → 6 May 2026 (90 days)
**Dataset:** 299,858 completed orders, £2,974,504 total revenue, 513 competitions
**Generated:** 7 May 2026

---

## ⚠️ FIRST — A CORRECTION YOU NEED TO KNOW ABOUT

Your earlier "April & May" summary file is **wrong**. It claimed:
- Sun/Mon/Tue dominate, Wed–Fri are "anomalously quiet"
- Recommended dumping 80% of budget into Sun/Mon/Tue

That report only had **5 days of data** (May 2–6) and four of those five days were Sat/Sun/Mon/Tue, with one truncated Wednesday morning. **It missed Thursday and Friday entirely.**

**The 90-day reality is the opposite.** Friday is your strongest day. Wednesday is your weakest. Do not act on the old report.

---

## 1. WHAT DAY IS BEST — THE REAL PICTURE

| Day | Avg Revenue/Day | % of Total | Avg Orders/Day | AOV | Verdict |
|---|---:|---:|---:|---:|---|
| **Friday** | **£45,423** | **19.9%** | 4,244 | £10.70 | 🔴 PEAK |
| **Sunday** | £37,790 | 16.5% | 3,941 | £9.59 | 🟠 STRONG |
| **Thursday** | £33,529 | 13.5% | 3,225 | £10.40 | 🟠 STRONG |
| **Saturday** | £32,175 | 14.1% | 3,241 | £9.93 | 🟡 SOLID |
| **Tuesday** | £28,708 | 12.5% | 2,967 | £9.68 | 🟡 SOLID |
| **Monday** | £28,045 | 12.3% | 3,049 | £9.20 | 🟡 SOLID |
| **Wednesday** | £25,718 | 11.2% | 2,648 | £9.71 | 🟢 WEAKEST |

The spread Wed→Fri is **77%**. Friday alone earns nearly **double** what Wednesday does. No day is "earning nothing" — but the gap is real.

### Hourly peak (consistent across every day):
- **20:00–21:00** = peak hour (every day of the week)
- **18:00–22:00** = the 4-hour money window — 50–60% of every day's revenue
- **00:00–07:00** = dead — kill all paid spend here

---

## 2. BEST DAY PER COMPETITION TYPE

This is the actionable answer. The numbers below are **average revenue/day** the format earns when its draw lands on each weekday.

| Format | Best Draw Night | £/day | 2nd Best | Avoid |
|---|---|---:|---|---|
| **Instant Wins** (your flagship) | **Friday** | £3,174 | Mon (£2,776) | Sat (£1,203) |
| **Flip & Win** | **Tuesday** | £3,716 | Fri (£2,242) | Sat (£722) |
| **Scratch & Win** | **Tuesday** | £3,505 | Sun (£1,426) | Thu (£222) |
| **Premium Car** (RSQ8, M4, etc) | **Sunday** | £3,604 | Tue (£1,870) | Thu (£89) |
| **Van / Utility** | **Friday** | £26,140* | Sun (£1,804) | Wed (£477) |
| **Cash Prize** (£5k–£50k tax-free) | **Saturday** | £1,010 | Thu (£808) | Tue (£570) |
| **Prize Every Time / Cash Quest** | **Friday** | £1,206 | Sat (£1,166) | Tue (£851) |
| **Tech / Apple / Samsung / TVs** | – | £141 avg | – | **all days** |
| **Gaming** (PS5/Xbox/Switch) | – | £121 avg | – | **all days** |

*Van/Utility number skewed by one £26k VW Amarok — but the pattern (Friday closes hard, Wed dies) holds.

### Translated into a weekly schedule:

| Night | Hero Format | Why |
|---|---|---|
| **MON** | Instant Wins #1 (mid-tier) | Strong Instant Wins night, sets the week up |
| **TUE** | Flip & Win OR Scratch & Win | Both peak Tuesday — alternate weekly |
| **WED** | Cash Prize OR mid-tier Instant Win | Weakest night — don't waste a flagship here |
| **THU** | Cash Prize (£10k–£50k tax-free) | £10.40 AOV — your highest spenders |
| **FRI** | **HEADLINE Instant Wins + Van/Utility** | Biggest day — load it up |
| **SAT** | Cash Prize + Prize Every Time | Quick Draw cash performs Sat |
| **SUN** | Premium Car (RSQ8/Audi/M4) | Sun is the only day premium cars work |

---

## 3. COMPETITIONS THAT NEED TO BE REMOVED

**58 competitions earned under £100/day** despite being on sale 3+ days. They are dragging draw nights down because they consume slot real-estate, email sends, and ad attention without converting.

### KILL LIST — categories to stop running entirely

| Category | Avg Rev/Day | Comps Run | Verdict |
|---|---:|---:|---|
| **Gaming** (PS5, Xbox, Switch, Quest) | £121 | 27 | **REMOVE ALL** — 100× weaker than Instant Wins |
| **Tech / Appliances** (TVs, MacBooks, iPhones) | £141 | 29 | **REMOVE ALL** — your audience doesn't buy tickets for these |
| **Small "OTHER"** (Ninja, Shark, Lay-Z-Spa, Philips Lumea) | ~£300 | ~80 | **REMOVE 90%** — keep only seasonal hits |

### Specific kills (worst 30, all sold ≥3 days)

```
£0/d   Sun  NITROUS EASTER FREE WHATSAPP VIP                4d
£6/d   Tue  SHARK TURBOBLADE TOWER FAN                      4d
£7/d   Wed  SHARK EVERYMESS PORTABLE 3-IN-1 CARPET CLEANER  4d
£10/d  Wed  PHILIPS LUMEA                                   12d
£14/d  Sat  PLAYSTATION 5                                   7d
£15/d  Mon  NINJA SLUSHI MAX MOCHA                          4d
£16/d  Fri  LAY-Z-SPA ROME AIRJET                           12d
£17/d  Thu  NINJA CREAMI SCOOP & SWIRL                      12d
£19/d  Sun  SAMSUNG 85" TV                                  4d
£20/d  Fri  REVVI 12"                                       7d
£27/d  Wed  NINJA CRISPI PRO                                12d
£27/d  Fri  NINTENDO SWITCH 2                               4d
£34/d  Wed  NINJA ARTISAN OUTDOOR PIZZA OVEN                12d
£36/d  Sun  SHARK CHILLPILL 3-IN-1 FAN                      10d
£37/d  Sun  NINJA DETECT POWER BLENDER                      11d
£37/d  Thu  APPLE MACBOOK NEO 13" (2026)                    4d
£40/d  Sun  META QUEST 3                                    10d
£43/d  Sat  TRAXXAS X-MAXX 8S RC CAR                        9d
£44/d  Tue  SHARK EVERYMESS CARPET CLEANER                  11d
£44/d  Sun  INSTA360 X5 MOTORCYCLE BUNDLE                   11d
£48/d  Sun  SHARK CHILLPILL FAN                             4d
£50/d  Tue  PURE AIR 5 ELECTRIC SCOOTER                     7d
£53/d  Thu  META QUEST 3                                    10d
£54/d  Fri  SHARK TURBOBLADE TOWER FAN                      9d
£59/d  Sun  META QUEST 3                                    13d
£60/d  Sun  XBOX SERIES X                                   12d
£64/d  Wed  META QUEST 3                                    9d
£64/d  Fri  PURE AIR 5 ELECTRIC SCOOTER                     10d
£64/d  Mon  NINJA SLUSHI MAX MOCHA                          11d
```

**Why they fail:** the customer base buys tickets for **£5,000+ end prizes, instant cash, and dream cars/vans**. A £400 fan or £600 PS5 doesn't move them — the ticket value-vs-prize math feels weak. Every one of these on the schedule is a wasted draw slot.

---

## 4. COMPETITIONS THAT MUST STAY (KEEP / SCALE LIST)

**37 competitions earned over £2,000/day.** These are your printing presses.

### Top performers by format — REPLICATE THESE

```
£26,140/d  Fri  VAN/UTILITY     2024 VW AMAROK MA-SV BLACK EDITION
£12,782/d  Sun  INSTANT WINS    GOLD VAULT INSTANT WINS  £5,000
£ 9,427/d  Mon  INSTANT WINS    HIGH PERFORMANCE INSTANT WINS  £5,000
£ 6,496/d  Sat  CASH PRIZE      £10,000 TAX FREE CASH
£ 6,386/d  Fri  INSTANT WINS    HIGH PERFORMANCE INSTANT WINS (March 27)
£ 6,283/d  Mon  INSTANT WINS    GOLD & WATCH INSTANT WINS  £5,000
£ 5,342/d  Tue  INSTANT WINS    LUXURY WATCH INSTANT WINS  £5,000
£ 4,941/d  Wed  INSTANT WINS    LUXURY SUV INSTANT WIN  £5,000
£ 3,716/d  Tue  FLIP & WIN      HIGH PERFORMANCE FLIP AND WIN
£ 3,701/d  Thu  CASH PRIZE      WIN £50,000 TAX FREE CASH
£ 3,655/d  Tue  INSTANT WINS    FAMILY CAR INSTANT WIN  £5,000
£ 3,604/d  Sun  CAR (Premium)   2022 AUDI RSQ8 - 750BHP
£ 3,540/d  Fri  INSTANT WINS    GOLD AND WATCH INSTANT WINS
£ 3,505/d  Tue  SCRATCH & WIN   VW CADDY SCRATCH & WIN  £5,000
£ 3,482/d  Fri  FLIP & WIN      HIGH PERFORMANCE FLIP AND WIN
£ 3,326/d  Wed  INSTANT WINS    HIGH PERFORMANCE INSTANT WINS GTI
£ 3,131/d  Fri  INSTANT WINS    FAMILY CAR INSTANT WIN
£ 3,096/d  Mon  INSTANT WINS    FORD CONNECT INSTANT WINS  £5,000
```

**Pattern is unmistakable:** the £5,000 end-prize Instant Win formula is the engine. Every variant of "[CAR/WATCH/GOLD/CASH] INSTANT WINS [Draw X] £5,000 END PRIZE" works. Anything outside that pattern is a coin-flip.

---

## 5. WHERE DRAW NIGHTS ARE "EARNING NOTHING" — REAL DIAGNOSIS

You asked which draw nights are dead. Here's the precise answer:

### Wednesday is the only structurally weak night
- 11.2% of revenue vs Friday's 19.9% — a 31% deficit per day
- Median Wednesday earns £25,700 vs Friday £45,400 — a **£19,700/day gap**
- Annualised gap if every Wed performed like Friday: **+£1,026,000/year**

### But the bigger problem isn't Wednesday — it's WHAT you put on dead nights

Look at the kill list above: Wednesday is loaded with Ninja appliances, Philips Lumea, Meta Quest, Pure Air scooters. The customer doesn't show up for those. **Wednesday isn't weak because Wednesday is weak — it's weak because you stack your worst products on it.**

### Same problem hides in every night
- **Saturday** has a £14/day PS5 and a £43/day RC car running
- **Thursday** has a £37/day MacBook
- **Sunday** has 6 of the worst small-prize drags (Meta Quest 3 alone runs THREE TIMES on Sunday)

Removing the 58 dead competitions and replacing them with replicated Instant Wins / Flip & Win / Cash Prize formats lifts every weak night.

---

## 6. THE ACTION PLAN — WHAT TO DO THIS WEEK

### Phase 1 — Immediate (this week)
1. **Pause all 58 kill-list competitions.** Don't relist them. Reclaim the email/social/ad slots they're using.
2. **Stop launching new Tech / Gaming / Small Appliance comps full stop.** The category averages prove they cannot beat Instant Wins economics.

### Phase 2 — Schedule rebuild (next 2 weeks)

| Night | New Hero | Action |
|---|---|---|
| Mon | Instant Wins (mid-prize) | Already works — keep |
| Tue | Flip & Win + Scratch & Win | Both peak Tue — run weekly |
| **Wed** | **Promote a 2nd Instant Win + Cash Prize £10k** | Lift the weakest day |
| Thu | £50k Tax-Free Cash | Proven — repeat monthly |
| **Fri** | **Headline Instant Win £5k + Van/Utility** | Maximum spend, biggest prizes |
| Sat | £10k Quick Draw Cash | £6,496/d proven |
| Sun | Premium Car (RSQ8 / M4 / Audi) | Weekend dream-car slot |

### Phase 3 — Budget + ad scheduling

- **Reallocate ad spend by day** (the previous "80% on Sun/Mon/Tue" was wrong):
  - Friday: 22% of weekly ad budget
  - Sunday: 18%
  - Thursday: 15%
  - Saturday: 14%
  - Tuesday: 12%
  - Monday: 11%
  - Wednesday: 8% *(reduced because supply not demand is the bottleneck on Wed; lift content first then re-test)*
- **Hour-of-day bid modifier (every day):**
  - 18:00–22:00 = +100% bids (peak)
  - 16:00–18:00 = +50%
  - 09:00–16:00 = baseline
  - 22:00–09:00 = −60% (or pause Meta/TikTok entirely)

### Phase 4 — Test (4 weeks out)
- A/B test moving an Instant Win flagship to a Wednesday close vs Friday close — if Wed Instant Win hits >£3k/day with the right product, the day issue is content, not demand.
- A/B test killing the daily draw on dead-content Wednesdays for 4 weeks — measure if customers redirect spend to other nights or simply churn.

---

## 7. EXPECTED LIFT

If you cull the 58 dead comps and rebuild Wed/Sat to look like Fri/Sun:

- **Conservative** (10% lift on Wed/Sat by replacing junk with Instant Wins replicas): **+£330k/year**
- **Realistic** (Wed reaches Tuesday-level performance): **+£780k/year**
- **Aggressive** (Wed hits Friday level): **+£1,026k/year**

Plus the saved overhead: 58 fewer competitions to draw, fulfil, send winner emails for, run customer service on. Conservatively 15–20 hours/week reclaimed.

---

## TL;DR (for the boardroom)

1. **Friday is your best night, not Sunday.** The previous report had this backwards.
2. **No day is "earning nothing" — but Wednesday is 31% behind Friday.**
3. **The real problem isn't the day — it's the products.** 58 competitions (Gaming, Tech, small Ninja/Shark appliances) earn under £100/day and pollute every night.
4. **Cull all Gaming + Tech + small-appliance categories.** They average £121–£141/day vs Instant Wins' £2,234/day.
5. **Replicate the £5,000-end-prize Instant Win formula** — it's the only thing that consistently prints money.
6. **Schedule by format, not just by day:** Flip & Win → Tue, Cash Prize → Sat/Thu, Premium Car → Sun, Headline Instant Win → Fri.